Burt’s Bees Prepares To Swarm: Clorox Eyes Foreign Markets
This article was originally published in The Rose Sheet
Executive Summary
Clorox is preparing a strategy for international expansion of its Burt's Bees brand, which has significantly bolstered the firm's sales since its acquisition last year
You may also be interested in...
Clorox’s Purchase Of Burt’s Bees Confirms Arrival Of Naturals To Mainstream
Clorox's acquisition of Burt's Bees is the latest example of a consumer products giant zeroing in on a small natural products company in order to hitch a ride on a trend that increasingly is infiltrating the mass market, research firm Kline and Company says
Profound Beauty Grows Virtual Presence To Avoid Going Mass
"Personalized" hair-care firm Profound Beauty is growing its presence online to attract new customers while preserving its status as a prestige brand
TRIA Beauty Alleges Laser Hair-Removal Center Mislead Customers, Files Suit
Aesthetic device maker TRIA Beauty is bringing a lawsuit against Phoenix Rising Laser, which made "erroneous statements" about TRIA's at-home hair-removal system, according to its July 21 release