Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Oriflame: After intensive research in the Arctic, firm says it is preparing to launch North for Men skin-care line formulated with Arctic Pro Defense featuring rhodiola root extract. A polar botanical "tough enough to thrive in extreme weather conditions," rhodiola is ideal for defending the male epidermis, company suggests. Loaded with antioxidants, the ingredient "protects skin against thermal stress and helps it adapt to internal and external aggressors," thereby putting off signs of aging, according to Oriflame. Line consists of Active Face Wash, Sensitive Skin Shaving Foam, Normal Skin Shaving Gel and After Shaving Moisture Balm. Oriflame Cosmetics is a key player in the growing Russian personal-care market, according to market researcher RNCOS (1"The Rose Sheet" June 30, 2008, In Brief)
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