P&G divests Infusium 23
This article was originally published in The Rose Sheet
Executive Summary
Helen of Troy completed the purchase of the Infusium 23 brand from Procter & Gamble for an undisclosed cash price on March 31, the El Paso, Texas company announces April 2. The firm has worked with P&G over the past month to ensure a smooth transition, Helen of Troy CEO and President Gerald J. Rubin states: "We are very excited about Infusium 23, and look forward to continuing its rich tradition of excellence in hair care." Unilever recently acquired the licensing rights to Helen of Troy's Bed Head by TIGI line (1"The Rose Sheet" Feb. 2, 2009, p. 9)