P&G's "Year Of Innovation" Opens With Glimmer Of Recovery
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's better-than-anticipated start to the new fiscal year signals that the firm is not only catching the headwind of economic recovery but is starting to benefit from investments in innovation, pricing and foreign market expansion
You may also be interested in...
Fekkai Goes Mass As P&G Meets Consumers "Where They Shop"
Procter & Gamble's decision to take its Frederic Fekkai salon hair-care brand into the mass market exemplifies its approach to meeting consumers where they shop, says CEO Bob McDonald
Fekkai Goes Mass As P&G Meets Consumers "Where They Shop"
Procter & Gamble's decision to take its Frederic Fekkai salon hair-care brand into the mass market exemplifies its approach to meeting consumers where they shop, says CEO Bob McDonald
Social Media Marketing, Product Innovation Crucial As Economy Improves
With the market showing signs of recovery, personal-care companies should be certain not to skimp on innovation, at minimum taking advantage of "entirely affordable" opportunities for marketing through social media, according to a report from Kline & Co.'s Carrie Mellage