Coppertone Launching Sun-Protective Hats In Spring; S-P/Merck Are Merged
This article was originally published in The Rose Sheet
Executive Summary
Schering-Plough/Coppertone plans to roll out a line of sun-protective headwear this spring - including bucket hats, cadet hats, women's and girls' floppies and ball caps, among 23 styles overall - under a partnership with IV Gear, according to a Nov. 2 announcement