CVS Takes Its Prestige Offering Online With Beauty360.com
This article was originally published in The Rose Sheet
Executive Summary
CVS/pharmacy is taking its prestige makeup and skin-care retail store online with Beauty360.com
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CVS 360
CVS/pharmacy announces opening of first CVS 360 store Nov. 3 in Washington, D.C. An "upscale shopping destination for the multi-faceted, time-starved woman," CVS 360 features an array of prestige and niche skin care, cosmetics, men's grooming products and fragrances and is staffed by trained and licensed professionals offering "a unique suite of brand-specific signature services" including mini-manicures, express facials, hand massages and make-up application. "Innovation stations" highlight product technology, while "play stations" allow for product testing. Brands launching at first CVS 360 locations include Laura Geller, StriVectin, Mineral Essence, Japonesque, Dr. Brandt Skincare, Lavera, Avaha, Zirh, Coty Fragrance and Juicy Couture Fragrance, company says. "Beauty 360 is the natural evolution of CVS/pharmacy's leadership within the beauty category," Mike Bloom, senior VP of merchandising, says. Second store is slated to open in Mission Viejo, Calif. in early December. Both locations will be adjacent to CVS/pharmacy stores, accessible via a breezeway or their own separate entrances, according to the release. Additional Beauty 360 pilot stores will launch in 2009