Energizer Preps "Revolutionary" Schick Hydro Razor & Gels For April Debut
This article was originally published in The Rose Sheet
Executive Summary
Based on a wealth of consumer research and representing "nothing less than a total rebuild of the razor system," Energizer's Schick Hydro launches in April along with the brand's first U.S. line of shave gels, according to a Feb. 19 release
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Schick Hydro To Drive Double-Digit Growth For Energizer Personal Care
The performance of Schick Hydro and the launch of a new value-brand razor will drive sales of Energizer Holdings' Personal Care division up mid- to high-single digits for the remaining three quarters of fiscal 2011, a year the firm has dedicated to “significant investment.”
Schick Hydro To Drive Double-Digit Growth For Energizer Personal Care
The performance of Schick Hydro and the launch of a new value-brand razor will drive sales of Energizer Holdings' Personal Care division up mid- to high-single digits for the remaining three quarters of fiscal 2011, a year the firm has dedicated to “significant investment.”