Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Pert Plus 3-in-1: Innovative Brands announces launch of multipurpose shampoo plus conditioner plus body wash. Designed to clean and condition both hair and skin, product is available in two variants - Pert Plus Moisturizing 3 in 1 for "the whole family," enriched with vitamins A and E and aloe vera to hydrate skin, and Pert Plus for Men Refreshing 3 in 1, "formulated to provide a cool, tingling sensation." Innovative states: "Consumers look to Pert Plus to provide simple solutions that help streamline their daily routine." Moisturizing 3 in 1 and the men's product both cost $3.99 for 13.5 oz.; the former also comes in a 25.4-oz. bottle for $5.99. Firm plans to kick off a "Threedom" online video contest in April, awarding prizes on weekly basis for winning consumer videos highlighting "what they need 'Threedom' from: perhaps a cluttered shower, a shower hog, or a chatty coworker." Newly Sure: Phoenix, Ariz.-based Innovative Brands updates its Sure antiperspirant/deodorant offering with Sure for Women and Sure for Men, available in major drug and grocery stores nationwide for $1.99 to $2.99. Women's and men's versions both contain aluminum trichlorohydrex gly at 19% and 20%, respectively, firm says; Sure for ladies offers antioxidant benefits and comes in Citrus Escape, Sparkling Bloom and Fresh Essence fragrances, as well as Unscented, while the men's deodorant contains microencapsulated Outdoor Sport, Mountain Frost and Crisp Breeze scents that release over time for longer-lasting effect. Sure will stage its own "Battle of the Sexes" with online trivia contest beginning in March
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