Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Neutrogena: Johnson & Johnson brand launches Neutrogena Clinical featuring ION2Complex technology, which "revitalize[s] the look of collagen-depleted skin." The two-part system consists of a gel serum containing a fusion of zinc and copper minerals, which is activated by a cream - either an SPF 30, Eye or Night formula - "to turn on the conductors" in the ION2Complex gel serum, mimicking "optimal" levels of bioelectricity to maintain collagen creation. Facial Lifting Wrinkle Treatment SPF 30, Facial Lifting Wrinkle Treatment Night and Eye Lift Contouring Treatment will retail for $39.99 apiece, while a kit containing the SPF 30 and Eye treatments will retail for $49.99. In a self-assessed clinical trial, 100% of those using Neutrogena Clinical saw improvement in lines, wrinkles, firming or elasticity, and 91% of those using Facial Lifting Wrinkle Treatment and Eye Lift Contouring Treatment recognized skin firmness improvement in four weeks, firm says. In a dermatologist-assessed, blinded 12-week study, Facial Lifting Wrinkle Treatment was deemed 10 times more effective than top department store products at improving the look of wrinkles, crow's feet and sagging skin in four weeks. ION2Complex stems from J&J's Cytomimic skin-renewal technology announced in February. J&J is also featuring Cytomimic in new Aveeno Ageless Vitality and RoC Brilliance anti-aging lines (1"The Rose Sheet" Feb. 1, 2010)
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Marketing In Brief
Stem Cell Assurance: "One of the first companies to provide adult stem cell collection and banking services to the general adult population," Boca Raton, Fla.-based Stem Cell Assurance introduces anti-aging skin care featuring Mibelle Biochemistry's PhytoCellTec Malus Domestica. According to Mibelle, the liposomal preparation features stem cells extracted from a rare, "ageless" Swiss apple (Uttwiler Spatlauber) and "has been shown to protect skin stem cells and delay the senescence of hair follicles." Stem Cell Assurance's Stem Cellutrition line consists of peptide-enhanced Plant Stem Cell Serum, which achieves the "miracle of creation [in] the birth of smooth, youthful skin," Glycolic Apple Cleanser for "maximizing the tissue's availability to the serum's benefits," and Apple Amber Scrub. The set of three products retails for $175. "With our vast physician network and scientists, we are proud to launch a scientifically based cosmetic formulation based on current research and cutting-edge technology using stem cells," says Director of Medical Alliances Robert Kast. New York company Emerge Labs also uses Mibelle's plant stem cell technology in its $120 Swiss Apple Stem Cell Serum (1"The Rose Sheet" Sept. 28, 2009). Grape stem cells Emerge: New sun-protection cream from Emerge Labs incorporates another Mibelle ingredient - PhytoCellTec Solar Vitis - based on stem cells derived from the Gamay Teinturier Freaux grape. Grape's free-radical-scavenging anthocyanins and other metabolites combat photo-aging by "protect[ing] and maintain[ing] the activity of epidermal stem cells, even in cases of stress induced by UV." Grape Solar Stem Cell Protection Cream with SPF 30 costs $90