Colgate ProClinical Lands As Latest Innovation In Ailing Oral-Care Market
This article was originally published in The Rose Sheet
Executive Summary
Colgate-Palmolive's unveiling of Colgate ProClinical toothpaste marks the latest launch in an increasingly competitive segment where firms are ramping up product development to spur growth
You may also be interested in...
Binaca Marketer Gets Entry To Natural Oral Care With Dr. Ken's Buy
Dr. Fresh will look to take its newly acquired Dr. Ken's natural oral-care brand into the mass market while hitching established products from its offering to Dr. Ken's for entry to the naturals channel, according to President and CEO Puneet Nanda
P&G's Crest Pro-Health Beats Colgate Pro-Relief To Sensitive Teeth Market
Procter & Gamble adds to its Crest Pro-Health lineup with the U.S. launch of Crest Pro-Health Sensitive Shield, edging out competitor Colgate-Palmolive in the race to serve Americans with sensitive teeth
Burt's Bees Targets Oral Care, Launching First NPA-Certified Toothpastes
Burt's Bees has migrated to the oral-care market with the launch of Natural Toothpaste - the first and currently the only natural toothpastes to be certified by the Natural Products Association, the Clorox brand says