MISSION signs MLB
This article was originally published in The Rose Sheet
Executive Summary
"Athlete-engineered" brand founded by stars in the world of sport, including David Wright of the New York Mets, teams up with Major League Baseball Properties for MLB's "first-ever" sunscreen license, according to April 8 release. "Protecting our players on the field is of critical importance to all of us in the league. Our relationship with MISSION Skincare will give our players additional equipment to help protect them as they play," says Howard Smith, MLB's senior VP of licensing. Sports dermatologist Brian B. Adams points out that "as MLB players are important role models for the youth of America, this relationship will seek to raise awareness of the critical importance of incorporating sunscreen into everyone's daily routine." In conjunction with the deal, MISSION is launching new Anti-Sting SPF 30+ Facesticks, SPF 15 Lip Balms and a Kids All-Sport Continuous Spray SPF 50+. Designed for active lifestyles and optimum performance, MISSION products, available at select sports specialty stores and health retailers, rolled out to CVS doors in fall 2009 (1"The Rose Sheet" Nov. 16, 2009, In Brief)
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Mission Skincare launches in CVS
Brand founded in 2008 by top athletes Serena Williams (tennis), Mia Hamm (soccer), Sergio Garcia (golf) and Steve Nash (basketball), among others, launches "Active Lifestyle Skincare Destinations" in more than 5,000 CVS/pharmacy locations across the U.S. Kiosks are stocked with lip, face, body and sun-care products, including new Revitalizing Lip Therapy Gel in peppermint, Mega Balm Antioxidant Lip Refreshers in blueberry-pomegranate and acai-lemonade flavors, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. "Our customers are smart, savvy and constantly on the go. Whether they're out for a run, chasing their kids around the house or cheering from the sidelines - they're in motion," says Mike Bloom, CVS/pharmacy's senior VP of merchandising. "And with healthy living comes the need for skin care that meets your active needs. That's where Mission Skincare steps in." Mission began rolling out to Lady Foot Locker, Champs Sports, the Vitamin Shoppe and other active-lifestyle stores earlier this year (1"The Rose Sheet" July 13, 2009)
Cosmetic And Personal Care Trademark Review: 16 April
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Health And Wellness Weekly Trademarks Review: 16 April
Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.