New Products In Brief
This article was originally published in The Rose Sheet
Executive Summary
Mibelle Biochemistry
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Cosmetic Ingredients In Brief
Mibelle Biochemistry: Swiss firm launches new plant stem-cell active PhytoCellTec Alp Rose, derived from alpine roses that grow in extreme conditions - in the snow at altitudes between 2,000 and 3,200 meters - which forces the roses to adapt to cold and ultraviolet exposure. Alp Rose contains stem cells extracted from the rose's leaves, which it says "increase[s] the vitality of skin stem cells" and "helps our skin to cope with [its] compromised barrier because of age and environmental factors." Such environmental factors include temperature changes and UV radiation, Mibelle's Product Manager Elodie Mauger noted at the recent in-cosmetics exhibition in Paris. Mibelle's PhytoCellTech Malus Domestica, a similar active featuring "long-living" stem cells from a rare Swiss apple, is featured in Emerge Labs' Swiss Apple Stem Cell Serum (1"The Rose Sheet" Sept. 29, 2008). Mibelle also offers PhytoCellTec Solar Vitis, a powder based on the stem cells of a markedly UV-tolerant red-flesh grape, it says
NAD Keeping An Eye On Performance Claims In Personal-Care Advertising
The National Advertising Division of the Council of Better Business Bureaus says it will continue to zero in on personal-care ads with anti-aging claims or those that draw comparisons to surgical procedures such as Botox
Israel's Gamida Cell Survives By Selling To Lender
Having finally secured US approval for Omisirge, Gamida was hoping to bag a strategic partner for the cell therapy. A year on, no suitable partner has been identified and the firm is delisting from the NASDAQ and going private.