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P&G Launches “Most Advanced” Whitening Strips, Streamlines SKUs

This article was originally published in The Rose Sheet

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Executive Summary

Procter & Gamble is introducing its “most advanced” tooth whitening technology to date with the launch of Crest 3D White 2-Hour Express Whitestrips, says Vice Chairman of Global Health and Well-Being Robert Steele.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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