Appealing To Consumers’ Daily Routine Provides Nutricosmetic Opportunity
This article was originally published in The Rose Sheet
Executive Summary
U.S. consumers are generally leery of nutricosmetics, but may respond more favorably to ingestible beauty if it comes in the form of products they use regularly, according to Kantha Shelke, principal with Corvus Blue LLC, a Chicago food science and nutrition research firm.
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