Indie Scents May Pose Promising Acquisitions
This article was originally published in The Rose Sheet
Executive Summary
Indie scents push boundaries at the Elements Showcase, drawing the attention of big brand firms, retailers and fragrance houses. With prestige scents on the rise, the time may not be far off when “you’re going to see large companies buying smaller niche players and embracing their creativity,” according to beauty industry consultant Pamela Vaile.
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