Post-2011, A Slimmer, Skin-Care-Focused Beiersdorf Emerges
This article was originally published in The Rose Sheet
Executive Summary
Hamburg, Germany-based Beiersdorf says it has cleared thousands of products from store shelves over the past few months in order to focus on its skin-care business. NIVEA has been a standout for the firm, with sales up 2.1% worldwide in 2011.
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Sales & Earnings In Brief
Sales of Burberry Body catapult Inter Parfums’ sales up 68% in Q4. Beiersdorf says sales in Latin America, the U.K. and Russia helped to overcome lower sales in the rest of Europe in 2011.