U.S. Nutricosmetics Growth Stunted By Regulations, Lack Of “Egg Ad”
This article was originally published in The Rose Sheet
Executive Summary
Analysts Claire Moulin and Karen Grant from Euromonitor International and The NPG Group, respectively, discuss regulatory challenges impeding growth of the U.S. nutricosmetics market and why a slow-to-come explosion in uptake among Western consumers is still within reach.
You may also be interested in...
Clinique, Dove Named “Top Risers” In BrandZ Report
More than half of the top 100 global brands identified in Millward Brown’s “BrandZ” report lost value this year compared with the prior year, a trend of magnitude not seen since “the depths of the 2009 global recession,” firm says. Nevertheless, “brand power” has not diminished, and there were some standout successes, including the Estee Lauder Companies’ Clinique and Unilever’s Dove.
Nutricosmetic Opportunity Still Viable, But Firms Must Invest In Outreach
Rather than “standing behind the brands,” nutricosmetic manufacturers are “just making a product and expecting a consumer to understand,” says brand consultant Paula Simpson. Consumers – particularly those in North America, who tend to expect immediate results – must be educated about nutricosmetics, which often take weeks or months to have an impact, she suggests.
Social Media Or Traditional Ads? Amid Uncertainty Some Constants Remain
In its new report, Kline & Company explores the issue of where funds and resources are being best implemented – in social media or traditional advertising. Questions remain, but there are some strategies that haven’t lost their effectiveness, no matter what channel you’re going through.