Anti-Aging Trend Could Slow As “Beauty Ideal” Changes – Forecaster
This article was originally published in The Rose Sheet
Executive Summary
Industry forecaster Antoinette van den Berg suggests that the anti-aging trend may slow in the next 10 years as consumers embrace natural aging. “Old is going to be cool,” she said during a presentation at the recent in-cosmetics conference in Barcelona.
You may also be interested in...
Care2 Petitions Top Beauty Firms To Call 'Anti-Aging' Products … Something Else
An online petition launched through B Corp social network Care2 urges Estee Lauder and L’Oreal to remove the term “anti-aging” from their products and marketing in favor or more age-positive language. The appeal follows beauty magazine Allure’s recent commitment to stop using the term, which it says negatively suggests “that aging is a condition we need to battle.”
Men Can Be Reached With “Right” Language – King Of Shaves Founder
Contrary to the hype, the men’s market is growing at only a “very average” rate, The King of Shaves founder Will King says. There is potential for an “awakening,” however, with the right message, the exec suggests.
Women’s Voices For The Earth Will Keep After CIR, Salon Worker Safety In 2024
Women’s Voices for the Earth continues to call attention to cosmetic ingredients’ potential health impacts on users including salon workers, while pushing the Cosmetic Ingredient Review to consider a wider variety of safety information in its assessment work.