Elizabeth Arden Picks Up Justin Bieber’s Girlfriend In Time For Debut
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden acquires the Justin Bieber fragrance franchise, including last year’s top-selling prestige launch Someday and the imminent Girlfriend follow-up, from Give Back Brands for an undisclosed sum. Rights to Nicki Minaj fragrances also change hands in the deal.
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