Elements Showcase Provides Launch Pad For Indie Scents
This article was originally published in The Rose Sheet
Executive Summary
Unlike other trade shows where niche brands may be overshadowed by their larger peers, Elements celebrates the small guys. Its most recent installment in January 2012 attracted 110 brands and buyers from Barneys New York, Sephora, QVC and Saks Fifth Avenue, among other retailers, its founders say.
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Indie Scents May Pose Promising Acquisitions
Indie scents push boundaries at the Elements Showcase, drawing the attention of big brand firms, retailers and fragrance houses. With prestige scents on the rise, the time may not be far off when “you’re going to see large companies buying smaller niche players and embracing their creativity,” according to beauty industry consultant Pamela Vaile.