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Colgate, P&G Jockey For Larger Slices Of Dynamic Markets

This article was originally published in The Rose Sheet

Executive Summary

Executives for Colgate and Procter & Gamble say emerging markets are critical to future growth and offered visibility into their developing-market strategies at a recent conference.

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Colgate-Palmolive’s Digital-Media Strategy Providing Competitive Edge

Colgate allotted more than 15% of its ad spend in 2012 to digital media, which the firm has identified as crucial to staying competitive in key markets and reaching consumers in developing regions like India, where traditional ad platforms are less effective, Chief Marketing Officer Burton said at the Deutsche Bank Global Consumer Conference May 11.

Digital Media Sharpens Colgate-Palmolive’s Consumer Insights

Colgate allotted more than 15% of its ad spend in 2012 to digital media, which the firm identified as crucial to staying competitive in key markets and reaching consumers in developing regions like India, where traditional ad platforms are less effective, Chief Marketing Officer Nigel Burton says.

Digital Media Sharpens Colgate-Palmolive’s Consumer Insights

Colgate allotted more than 15% of its ad spend in 2012 to digital media, which the firm identified as crucial to staying competitive in key markets and reaching consumers in developing regions like India, where traditional ad platforms are less effective, Chief Marketing Officer Nigel Burton says.

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