P&G, NFL Tackle Fan Nail Fashions With CoverGirl Collection
This article was originally published in The Rose Sheet
Executive Summary
CoverGirl “fanicures” allow fans to flaunt their sideline style and team spirit by emblazoning their nails with new shades of the brand’s Outlast Stay Brilliant Nail Gloss, inspired by NFL team logos and colors.
You may also be interested in...
Old Spice Answers Call For “Manly”-Smelling Bar Soaps
Old Spice bars launch to guys looking for “masculine”-smelling soap. The rollout will be promoted with humorous television ads that pay tribute to soap commercials of the 1980s and 1990s, says the Procter & Gamble brand.
Procter & Gamble Aims To Recover Growth After Tough 2009
Procter & Gamble is regrouping with revised growth strategies after a tough fiscal 2009 fourth quarter in which sales fell 11 percent to $18.7 billion
China Regulatory Probe Slows Nu Skin Growth After Record Year
The firm’s recent explosive growth is expected to slow substantially in the first quarter – to between 20% and 24% – but Nu Skin is confident the steps it is taking in China “make our long-term success more likely.” Analysts have faith in the firm as it works with Chinese officials to resolve an investigation into its business practices.