Organix Branding In Question Under Proposed Class-Action Settlement
This article was originally published in The Rose Sheet
Executive Summary
If approved, a class-action settlement between consumers and Vogue International will require the firm to elevate the organic content in its Organix brand or rename the line and stop characterizing it as organic in marketing. Qualifying purchasers of Organix products will be eligible for compensation under the proposed deal, according to a memorandum filed in California district court.
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