FTC Fines L’Occitane For “Slimming” Claims, Calls For Media “Gut Check”
This article was originally published in The Rose Sheet
Executive Summary
FTC settles with L’Occitane and three marketers of weight-loss products and launches its “gut check” voluntary media partnership program to help prevent bogus claims. Settlements with the four marketers totaled $33 million.
You may also be interested in...
Family Business Making Cancer, HIV Claims Sent To FTC Time-Out
FTC and supplement marketer NextGen Nutritionals reach a $1.3m settlement over claims the firm made for products including hoodia. The order stipulates the firm discontinue making “gut-check” claims and using false testimonials and certification seals.
Supplement Claims Targeting Elderly, Weight Conscious Top FTC Priorities
Dubious supplement ad claims that have driven FTC enforcement in the sector for some time likely will continue as three commission seats are filled, says advertising practices official Richard Cleland.
In Brief: N.J. Bans Microbeads; Prestige Device Sales; Direct Sellers Merge
New Jersey becomes the second state that will prohibit the production and sale of microbeads, as Gov. Chris Christie signs into law a bill that closely follow’s Illinois’ industry-backed legislation. More news in brief.