Crest Be is a new “experiential” toothpaste line that will debut in February as part of a “very strong” bundle of innovative oral-care products, Procter & Gamble reports in fiscal 2014 second-quarter earnings call. The Crest launches, in addition to new whitening and sensitivity formulas, will be supported with increased ad spend focused in the digital realm.

Unilever PLC’s Dove and Baby Dove brands continue tackling prominent social causes with a vow to be responsible about representing women realistically in advertising in the age of AI and a renewed commitment to closing the Black maternal care gap.

Benzoyl peroxide-based acne drug products and their alleged proclivity to become contaminated with carcinogenic benzene are at the center of putative class actions filing against L’Oreal in federal courts around the US.