L’Oreal Brazil’s Niely Buy Enhances Firm’s Prospects In Hair-Care Hot Spot
This article was originally published in The Rose Sheet
Executive Summary
With the acquisition of Niely Cosmeticos, L’Oreal rounds out its hair-product portfolio in Brazil with lower-priced brands Cor & Ton and Niely Gold, reinforcing its No. 1 and No. 2 positions in hair color and hair care in the country’s mass market. In a Sept. 15 report, UBS analyst Eva Quiroga discusses the firm’s optimistic prospects in Brazil, currently its sixth-biggest market and third-largest growth contributor.