L’Oreal Introduces Dermocosmetic Brands, Kerastase To “Sixth Continent”
This article was originally published in The Rose Sheet
Executive Summary
Travelers in Asia and the Americas will have the opportunity to purchase Vichy, La-Roche Posay and Kerastase products through L’Oreal DermaCenters and Kerastase Hair Studios within the coming months, the firm announces. In 2013, L’Oreal captured 21.3% of beauty sales in the $60 billion global travel-retail market.
You may also be interested in...
In Brief
L’Oreal considers travel retail a “sixth continent” in terms of consumer reach and creates a new division to better serve the segment; firm separately announces it will shutter its mail-order division. More news in brief.
Unilever’s Dove Recommits To ‘Real Women’ Against Rising AI Threat
Unilever PLC’s Dove and Baby Dove brands continue tackling prominent social causes with a vow to be responsible about representing women realistically in advertising in the age of AI and a renewed commitment to closing the Black maternal care gap.
L’Oreal Joins J&J And Major Retailers Defending Benzene Class Actions In Federal Courts
Benzoyl peroxide-based acne drug products and their alleged proclivity to become contaminated with carcinogenic benzene are at the center of putative class actions filing against L’Oreal in federal courts around the US.