Markwins Acquires Bonne Bell, Lip Smacker In Bid For Youth Market
This article was originally published in The Rose Sheet
Executive Summary
Deal with Aspire Brands, expected to close this month, will round out Markwins’ portfolio, which includes wet n wild, Physicians Formula and Black Radiance cosmetics, enabling it to cater to “beauty consumers of all demographics, inclusive of age, ethnicity, lifestyle and preference,” the firm says.
You may also be interested in...
People In Brief: New Leadership For Lauder Brands; P&G Beauty Head Moves To Fashion; More
The Estee Lauder Companies, Procter & Gamble, Avon Products and Markwins announce changes to their executive management ranks, and Liz Earle says she will be leaving the natural-oriented brand she co-founded in 1995.
Physicians Formula Goes To Wet N Wild Owner Markwins For $75 Mil.
Markwins International has acquired Physicians Formula Holdings, offering roughly $10 million more than previous suitor Swander Pace Capital. The merger “will strengthen the combined portfolio of brands,” Physicians Formula CEO Ingrid Jackel says.
Unilever’s Dove Recommits To ‘Real Women’ Against Rising AI Threat
Unilever PLC’s Dove and Baby Dove brands continue tackling prominent social causes with a vow to be responsible about representing women realistically in advertising in the age of AI and a renewed commitment to closing the Black maternal care gap.