FTC Targets Unmasking 'Native Advertising' In Policy Update
This article was originally published in The Tan Sheet
Executive Summary
FTC publishes enforcement policy statement addressing increases in native advertising and deceptively formatted ads. The statement explains how the commission will apply its current enforcement standards to target deceptive content, including promotions disguised as news stories, in violation of its policies.
You may also be interested in...
Vitafusion Absorption Claim Review May Touch Supplement Industry Nerve About Disclosures
Council of Better Business Bureaus division, reviewing Pharmavite challenge, found Church & Dwight doesn't support or sufficiently qualify “clinically proven absorption” claims for vitafusion vitamin C and D3 products in a decision that swung on a corollary to an oft-cited standard for consumer health product advertising, that results of tests on separate ingredients are not relevant to claims for products.
FDA And FTC Rules Apply To Native Advertising, Attorneys Caution
Native advertising, or advertising designed to blend in with nearby non-advertising content, is becoming more popular with the growth of digital marketing. But companies need to be cautious about using the medium in compliance with federal rules.
FDA And FTC Rules Indigenous To Native Advertising, Attorneys Caution
Native advertising, advertising designed to blend in with nearby non-advertising content, is becoming more popular with the growth of digital marketing. But device-makers need to be cautious about using the medium in compliance with federal promotional rules.