Colgate Stretches Enamel Strengthening Toothpaste Claim's Reliability
This article was originally published in The Pink Sheet
Executive Summary
Colgate supports claims that Colgate Enamel Health Mineral Repair could strengthen weakened enamel “4x better by replenishing it with vital minerals” with in situ and laboratory data, but it goes too far with an image implying it protects teeth from breaking, ad monitoring group says.
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