L’Oreal May Prune Body Shop While Lauder ‘Pivots’ In New Beauty Climate
This article was originally published in The Rose Sheet
Executive Summary
The world’s biggest beauty players are working to meet changing consumer preferences and shopping habits without forfeiting growth momentum. For L’Oreal, this means a possible sale of The Body Shop, while the Estee Lauder Companies is reinventing its retail presence and increasingly relying on smaller, flashier brands to drive growth.
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