Alternative Preservative Systems Could Give Germs, Plaintiffs A Foothold
This article was originally published in The Rose Sheet
Executive Summary
Companies marketing “self-preserving” cosmetics could be susceptible to lawsuits at a time when “no injury” product liability class actions are on the rise. Meanwhile, “preservative-free” claims already are being challenged in the food sector where litigation trends often originate before migrating to personal care.
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Lush Scientist On Firm’s Evolving (And Expensive) Self-Preserving Platform
The testing process for Lush’s self-preserving products can range between $5k to $10k for each self-preserving product, according to cosmetic scientist Daniel Campbell. While resource-intensive, the approach resonates with natural-oriented, ingredient-conscious consumers, and Lush says it ensures that protective microflora on skin and hair aren’t disrupted by synthetic preservative use.
Lush Scientist On Firm’s Evolving (And Expensive) Self-Preserving Platform
The testing process for Lush’s self-preserving products can range between $5k to $10k for each self-preserving product, according to cosmetic scientist Daniel Campbell. While resource-intensive, the approach resonates with natural-oriented, ingredient-conscious consumers, and Lush says it ensures that protective microflora on skin and hair aren’t disrupted by synthetic preservative use.