Blistex Class Action Alleging Packaging Deception Comes Up Dry
This article was originally published in The Rose Sheet
Executive Summary
If cosmetic packaging is deceptive because users allegedly have to work "extra hard" to wring out the last drops, "toothpaste tubes everywhere" would be deemed deceptive, Blistex argued in its motion to dismiss a proposed class action in Illinois district court. The case was dismissed in its entirety July 5.
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