Applied DNA Touts SigNatures Molecular Tagging For Proving Aloe Vera Authenticity
This article was originally published in The Rose Sheet
Executive Summary
With national retailers and manufacturers of aloe vera products defending their offerings' authenticity in the courts and public eye, Applied DNA says its molecular-tagging technology could be the solution companies need to protect themselves and reassure consumers.
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Aloe Or No? CVS And Peers Will Test Two Aloe Products In Phased Litigation Defense
The fate of plaintiff claims in Illinois district court regarding two aloe vera gel products – one labeled with a 100% designation and the second with unqualified aloe content – will dictate proceedings in the larger case against CVS and other big-name retailers, along with manufacturer Fruit of the Earth. It also could bear on similar cases across the US and the susceptibility of other brands to copycat class actions.
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