California Bill For Tighter Auto-Enroll Controls Could Make Consumers Think Twice
This article was originally published in The Rose Sheet
Executive Summary
A proposed bill advancing through California's legislature would require businesses to present consumers with a standalone opt-in form for auto-enrollment programs that is separate from the consent mechanism for an introductory gift or offer, and then with written notice three to seven days before the first automatic payment goes through. California's rules for continuity marketing are already the toughest in the nation.
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