Clairol Exec On Morpho Butterflies, Gen Zers And Color Crave Hair Makeup
This article was originally published in The Rose Sheet
Executive Summary
Coty's metamorphosing Clairol brand unveiled washable Color Crave Hair Makeup over the summer, touting the launch as a new category of innovation for consumers seeking healthy, commitment-free shimmer. In an exchange with the Rose Sheet, the brand's VP of Global and US Marketing Anna Vorrias discusses the line's genesis, technical triumphs, promotional strategy and reception to date.
You may also be interested in...
Auntie Anne’s Essential Pretzel Oils; Elicina Snail Creams; Personal-Care Launches In Brief
Recently announced launches across personal-care categories, and only one of them an April Fools’ gag. News in brief.
Coty Teases ‘Game Changing’ Clairol Innovation During Q1 Call
Firm is optimistic that a planned big-impact innovation in its upcoming Clairol reboot will help revive its ailing consumer business. Execs told investors on a first quarter earnings call that the division is showing early signs of stabilizing, citing in particular the positive response to its recent CoverGirl relaunch.
Cosmetics News In Brief: Unilever Moves Into Makeup; L'Oreal Divests The Body Shop; More
"The color cosmetics category has been showing high growth rates, driven by social media content, channel diversity and democratization of professional makeup techniques," Unilever's Personal Care President Alan Jope notes in a June 19 release announcing the acquisition of Hourglass Cosmetics. More news in brief.