Unilever Cozies Up To Coveted Demographics With Sundial Brands Buy
This article was originally published in The Rose Sheet
Executive Summary
Firm says the acquisition, for an undisclosed sum, will enhance its product offering for multicultural and millennial consumers. Meanwhile, Sundial looks forward to the opportunity to scale its "purpose-driven" skin- and hair-care business, which balances for-profit goals with social and environmental commitments.
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