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Alex|Tay App Allows Users to Design, Name And Buy Custom Nail Colors

This article was originally published in The Rose Sheet

Executive Summary

"It's as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood," says Alex/Tay founder and CEO Paul Wolff. The digital app and direct-to-consumer sales platform are slated to launch in January.

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