How To Create Cosmetics For Gen-Zers? Have Them Do It, Shiseido Says
This article was originally published in The Rose Sheet
Executive Summary
Shiseido has been making moves to win over younger consumers in the US and its native Japan, recently launching "petite-sized" makeup products to encourage trial among Japanese millennials and rolling out a line of fun, swappable color "chips" created in partnership with high school girls
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