L’Oreal Win In UK Ad Forum May Be Best Promotion For Maybelline Mascara
This article was originally published in The Rose Sheet
Executive Summary
The UK’s Advertising Standards Authority accepts that L’Oreal’s Maybelline Total Temptation Mascara really does award the lashes seen in advertising without pre- or post-production enhancements. A complainant challenged a commercial for the product, convinced that the mascara’s effects were deceptively exaggerated.