Support For Culturelle Probiotic Claims Doesn't Settle Well In NAD Review
This article was originally published in The Rose Sheet
Executive Summary
Council of Better Business Bureau's investigative arm "had several significant concerns" with research i-Health submitted to support express claims including “Exclusively with the #1 Proven Effective Probiotic” and implied claims including that its GG probiotic strain is the most effective probiotic in terms of overall health-related benefits. NAD attorneys concluded i-Health’s evidence "was not a good fit for the messages reasonably conveyed by the challenged claims."
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