GSK ‘Goes Hard’ In The UK With $5m Beechams Campaign
Executive Summary
GSK hopes new $5m brand revitalization campaign will put its flagship Beechams cold and flu brand at the front of UK consumers' minds this winter.
You may also be interested in...
GSK Takes Back Control of Korean OTCs To Combine With Pfizer Megabrands
GSK is set to regain the rights to a portfolio of OTC brands in South Korea which it will combine with Pfizer megabrands such as Advil and Centrum to create a sizable consumer health footprint in the country.
GSK And Perrigo Issue Recalls In Sweden After Metal Staple Found In Rectal OTC
A metal staple found in GSK's Alvedon children's pain relief product in Sweden has prompted a recall which also encompasses Perrigo's Panodil brand.
GSK And Pfizer Assemble Consumer Healthcare Leadership Team As JV Closes
Under Brian McNamara’s leadership, GSK Consumer Healthcare has begun to assemble a management team that combines talent from both GSK and Pfizer.