Are ‘Natural’ Claims Equivalent To ‘All Natural’? Tarte’s $1.7m Settlement Offers Little Instruction
Executive Summary
Tarte admits no wrongdoing in its settlement with nationwide purchasers of its “high performance naturals,” and it put up little fight in order to minimize costs. Insight remains limited as to whether federal courts agree with plaintiffs that general “natural” claims on cosmetic products – as opposed to “all natural” or “100% natural” assertions – mean no synthetic ingredients at all.
You may also be interested in...
Clean Beauty, The New ‘Natural,’ Carries Same Litigation Risk – Attorneys
Beauty and personal-care companies using ‘clean’ labeling and advertising should clearly define the term and ensure consistency across marketing messages, attorneys said at the BBB National Program Inc.’s 18 July webinar, ‘Getting Clean Beauty Advertising Right.’
Plaintiff Puts ‘Clean Beauty’ To Test In Federal Court In Sephora USA Case
The class action complaint in New York federal court suggests a parity between “clean” and natural claims in the understanding of beauty consumers.
Too Small A Company To Interest US Plaintiffs’ Class Action Bar? Think Again, Attorney Says
Locke Lord, LLP senior counsel Sharon Blinkoff shares perspective from her experience defending smaller cosmetics companies against US class action plaintiff demands and litigation.