Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
Cosmetic And Personal Care Trademark Review: 12 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic And Personal Care Trademark Review: 5 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic And Personal Care Trademark Review: 27 February
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
Cosmetic And Personal Care Trademark Review: 12 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Revlon Moves To Dismiss ‘Ammonnia-Free’ Hair-Color Suit Lacking ‘Reputable Laboratory Analysis’
Ammonia is in fact absent from “Ammonia-Free” Creme of Nature Moisture-Rich Hair Color with Shea Butter Conditioner, and what’s missing from plaintiff’s class action complaint is lab testing to corroborate her findings at home using ill-suited testing strips, Revlon says.
NAD Provides ‘Clean’ Beauty Claims Guidance With Biossance Decision
Emeryville, CA-based Amyris agreed to the National Advertising Division’s recommendations to qualify a ‘clean ingredients’ claim for its Biossance skin-care line and to modify a statement about the number of sharks its biotech squalane-based products save annually.
Advertising Campaigns
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Latest From Beauty & Ad Campaigns
EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine
Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive.
US Petition Claims Benzene Forms In Benzoyl Peroxide, Requests Market Removal Of Acne Drugs
Valisure recommends FDA request recall and halt sales of products containing benzoyl peroxide due to its propensity to form the benzene. Products include numerous OTC monograph topical formulations as well Rx drugs with an acne indication available through approved applications.
Cetaphil Fuels Galderma In 2023; Glytone Skin Care Acquired; IFF Ad Campaign; Cosmetics News
Hackensack, NJ-based Clinical Skin acquires French company Pierre Fabre Laboratories’ Glytone brand for an undisclosed sum, while Miami-based Leste Group buys a ‘significant’ stake in Prestige Cosméticos, a Brazilian distributor of luxury perfumes and cosmetics. More cosmetics news in brief.
Advertising Complaints
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Latest From Beauty & Ad Complaints
EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine
Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive.
Take Care With ‘Health Lite’ Claims
Some advertisers try to avoid scrutiny of regulators and the National Advertising Division when making health-related claims by making a claim “softer.” Annie Ugurlayan, NAD’s assistant director, offers advice on assuring substantiation and a health claim match.
In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims
AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that BBB National Programs also acknowledges.
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