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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Cosmetic And Personal Care Weekly Trademark Review 15 June, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Commercial Cosmetics

Cosmetic And Personal Care Weekly Trademark Review 8 June, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Commercial Cosmetics

Cosmetic And Personal Care Trademark Review 25 May, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Commercial Cosmetics
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

US Senate Wants PFAS Banned From Cosmetics. Should FDA Have A Say?

Per- and polyfluoroalkyl substances are unpopular, sure. But there are thousands of PFAS with dissimilar safety profiles that merit US FDA review ahead of a blanket ban in cosmetic products, industry says.

United States FDA

Cosmetic And Personal Care Weekly Trademark Review 15 June, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Commercial Cosmetics

US FDA Inaction On Formaldehyde In Hair-Smoothing Products ‘Unconscionable,’ Petitioners Say

The Environmental Working Group and Women’s Voices for the Earth try again with a petition to the US Food and Drug Administration seeking a ban on use of formaldehyde and equivalents in heated hair-straightening products. This time they are joined by 75 concerned salon workers.

United States FDA
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

Colgate Launches Target Gum Health, ‘Oral Beauty’

Colgate Renewal toothpaste reverses early gum damage and is available in whiten, fortify enamel and sensitivity varieties. CO. by Colgate seven-product line incorporates lessons from skin care to offer “oral beauty."

OTC Drugs Commercial

Church & Dwight Lifts Curtain On 2021: Halle Berry For Flawless, Vitafusion In Cough/Cold Aisle

Emerging markets expected to be growth drivers across C&D’s supplement, OTC drug and household care product lines in 2021. Super Immune formulation with more than 100% daily value of vitamin C, zinc and elderberry and Manuka honey is first vitafusion product in cough/cold aisle and brand's first extension for 2021.

Sales & Earnings Consumer

Head & Shoulders' ‘100%’ Ad Campaign Continues Competition Between Mahomes, Polamalu

Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.

OTC Drugs Ad Campaigns
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Advertising Complaints

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Latest From Beauty & Ad Complaints

Colgate Slams Industry Self-Regulation Review But Agrees To Pull Optic White Stain Removal Claim

BBB National Programs’ appeals panel decision “includes factual and substantive inaccuracies, is not in accordance with NARB procedures, and misstates Colgate’s positions and arguments,” Colgate says. Panel upheld findings agreeing with P&G’s challenge of “removes 10 years of yellow stains” claim.

Ad Complaints Commercial

P&G Short-Changes Crest Whitening Emulsions Claims With Comparison To Its Lower-Priced Brand

On Smile Direct's challenge, National Advertising Division says claims “better,” “100% whiter” and “whitens better” were made with disclosures too vague to indicate P&G's comparison was to its ARC Teeth Whitening Pen.

Ad Complaints OTC Drugs

Sharper Cut May Be Needed For Legislation Restoring FTC’s Monetary Relief Authority

Only bill introduced in Congress on amending Sec. 13(b) of FTC rules to restore authority would make all pending false advertising enforcements subject to the authority. H.R. 2668 also would allow FTC to target advertising as far back as 10 years from when it files a complaint.

Ad Complaints Consumer
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