Colgate rolls out first recyclable toothpaste tube in UK with launch of Smile for Good. Selling now in retailers including Tesco and Morrisons, the line featuring Protection and Whitening versions is the first toothpaste certified by the Vegan Society.

The North American trade organization’s new website offers consumers a gateway into the world of fragrance. Providing a “deep dive” into 50 fragrance ingredients, as well as overviews of perfumery, key regulations, and industry safety practices and sustainability efforts, the site extends FCA’s work to engage and inform consumers at a time of growing interest in manufactured scents.

Tom's natural claims on toothpastes and deodorants are false and misleading, a plaintiff alleges in a proposed class action filed in Massachusetts federal court. Similar to previous complaints against Colgate/Tom’s, the plaintiff’s case is premised on the contention that “natural,” as opposed to “100% natural,” means no synthetic ingredients.

The California Assembly Committee on Environmental Safety and Toxic Materials voted yes to proposed AB 495 at a 14 January hearing in Sacramento. As drafted, the bill continues to face industry opposition, but its author and cosponsors have committed to changes that would align the legislation more closely with EU regulations and potentially resolve industry’s biggest concerns.

P&G has acknowledged that it was slow to react to direct-to-consumer threats in the men’s shave market. Perhaps intent on avoiding the same mistakes, the firm plans to acquire Billie, a subscription-based razor and body-care startup that has endeared itself to younger demographics with its affordable offerings and of-the-moment messaging.

P&G approach to advertising for SK-II skin care drove double-digit sales growth in new users and prompted a 27% increase in searches for the line. P&G has saved $1bn from cost-cutting in ad agencies and advertising implemented over past five years, says chief brand officer Marc Pritchard.

P&G rolls out Secret with Essential Oils with aluminum zirconium tetrachlorohydrex glycine 15, retailing at more than twice price of other Secret antiperspirant/deodorant lineup items. Firm also adds "No Sweat" ad campaign for Old Spice deodorants.

Natural-oriented Native, acquired by P&G in late 2017, failed to convince a National Advertising Review Board panel that its aluminum-free deodorants absorb and protect against underarm wetness. What remains in question is whether deodorant marketers with proper substantiation are free to make such claims under FDA regulations without conforming to the OTC antiperspirant drug monograph.

Omm Imports didn’t respond to the National Advertising Division’s requests for evidence supporting claims its Perfectio devices could produce anti-aging effects similar to cosmetic procedures. The OTC devices, which work through red and infrared light-emitting diodes, are priced between $1,499-$7,999.