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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Colgate Launches UK Vegan Toothpaste, Shares Recyclable Tube Technology

Colgate rolls out first recyclable toothpaste tube in UK with launch of Smile for Good. Selling now in retailers including Tesco and Morrisons, the line featuring Protection and Whitening versions is the first toothpaste certified by the Vegan Society.

OTC Drugs Launches

Cosmetics Weekly Trademark Review: 17 December 2019

Personal-care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3 – Cosmetics and Cleaning Preps.
Cosmetics Commercial

Fragrance Creators Association Launches Online ‘Conservatory’ To Bolster Consumer Confidence

The North American trade organization’s new website offers consumers a gateway into the world of fragrance. Providing a “deep dive” into 50 fragrance ingredients, as well as overviews of perfumery, key regulations, and industry safety practices and sustainability efforts, the site extends FCA’s work to engage and inform consumers at a time of growing interest in manufactured scents.

United States Business Strategies
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

Buckle Up, Industry: EWG Finds ‘4 Million Asbestos Fiber Structures’ In Makeup For Young Girls

US House Energy and Commerce Chair Frank Pallone took note on 16 January of the Environmental Working Group’s finding of asbestos contamination in a “Princess” makeup set intended for young girls. Rep. Debbie Dingell, D-MI, will speak to the test results first, pushing her own legislation that would require asbestos testing of talc-containing children’s cosmetics in accordance with preferred methods.
United States Standards

Colgate’s Tom’s Of Maine Back In Federal Court Over ‘Natural’ Claims

Tom's natural claims on toothpastes and deodorants are false and misleading, a plaintiff alleges in a proposed class action filed in Massachusetts federal court. Similar to previous complaints against Colgate/Tom’s, the plaintiff’s case is premised on the contention that “natural,” as opposed to “100% natural,” means no synthetic ingredients.

United States Advertising, Marketing & Sales

California Toxic-Free Cosmetics Act Advances, But Industry Encouraged By Promised Revisions

The California Assembly Committee on Environmental Safety and Toxic Materials voted yes to proposed AB 495 at a 14 January hearing in Sacramento. As drafted, the bill continues to face industry opposition, but its author and cosponsors have committed to changes that would align the legislation more closely with EU regulations and potentially resolve industry’s biggest concerns.

US States Legislation
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Advertising Campaigns

Set Alert for Advertising Campaigns(Beauty)

Latest From Beauty & Ad Campaigns

P&G Grooming’s Response To Disruptor Billie? ‘Female First’ Subscription Shave Brand Will Join Venus

P&G has acknowledged that it was slow to react to direct-to-consumer threats in the men’s shave market. Perhaps intent on avoiding the same mistakes, the firm plans to acquire Billie, a subscription-based razor and body-care startup that has endeared itself to younger demographics with its affordable offerings and of-the-moment messaging.

Beauty M & A

P&G Advertising ‘Reinvention’ Produces SK-II Videos Capturing 661M Views

P&G approach to advertising for SK-II skin care drove double-digit sales growth in new users and prompted a 27% increase in searches for the line. P&G has saved $1bn from cost-cutting in ad agencies and advertising implemented over past five years, says chief brand officer Marc Pritchard.

Ad Campaigns Cosmetics

P&G Extends Secret Line With Essential Oils, Challenges 'Sweat' With Old Spice

P&G rolls out Secret with Essential Oils with aluminum zirconium tetrachlorohydrex glycine 15, retailing at more than twice price of other Secret antiperspirant/deodorant lineup items. Firm also adds "No Sweat" ad campaign for Old Spice deodorants.

Cosmetics Ad Campaigns
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Advertising Complaints

Set Alert for Advertising Complaints (Beauty)

Latest From Beauty & Ad Complaints

Sensodyne ProNamel TV Ad Claim's Accuracy Slips Through Cracks

NAD finds from P&G challenge that Glaxo's US consumer health business provided no evidence to support express and implied claims conveyed in two TV ads featuring animated image of a tooth surface lined with deep and narrow crevices that Sensodyne ProNamel Intensive Enamel Repair fills and heals cracked enamel.
OTC Drugs Commercial

NAD Decision Against Native Deodorant Anti-Wetness Claims Holds Up On Appeal

Natural-oriented Native, acquired by P&G in late 2017, failed to convince a National Advertising Review Board panel that its aluminum-free deodorants absorb and protect against underarm wetness. What remains in question is whether deodorant marketers with proper substantiation are free to make such claims under FDA regulations without conforming to the OTC antiperspirant drug monograph.

United States Ad Complaints

Zero Gravity's OTC Device Anti-Aging Claims Could Get FDA, FTC Scrutiny

Omm Imports didn’t respond to the National Advertising Division’s requests for evidence supporting claims its Perfectio devices could produce anti-aging effects similar to cosmetic procedures. The OTC devices, which work through red and infrared light-emitting diodes, are priced between $1,499-$7,999.

Ad Complaints Commercial
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