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Marketing (Cosmetics)

Product Launches

Set Alert for Product Launches (Beauty)

Latest From Beauty & Launches

Cosmetic And Personal Care Trademark Review 26 January, 2022

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches

GSK Sets UK Toothpaste Brand Aquafresh On Journey Towards 100% Recyclability

GSK Consumer Healthcare is switching its UK Aquafresh Fresh and Minty toothpaste to 100% recyclable packaging, delivering a “huge positive impact” on the brand’s total brand sustainability and edging the firm closer to its overall goal of having 100% recyclable or reusable product packaging “where quality and safety permits” by 2025.

United Kingdom Advertising, Marketing & Sales

Cosmetic And Personal Care Trademark Review 18 January, 2022

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

Cosmetic And Personal Care Trademark Review 26 January, 2022

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches

California’s Fragrance ‘Right To Know’ Act Kicks In With Important Questions Unresolved

California legislation is now in effect requiring cosmetics companies to begin reporting to the state’s public health department use of fragrance and flavor ingredients that appear on any of 23 authoritative lists. Industry says compliance efforts are underway, but important questions remain, including about disclosure of essential oil components and other naturally occurring chemicals.

US State News Cosmetic Ingredients

Cosmetic And Personal Care Trademark Review 18 January, 2022

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients
See All

Advertising Campaigns

Set Alert for Advertising Campaigns(Beauty)

Latest From Beauty & Ad Campaigns

Colgate Launches Target Gum Health, ‘Oral Beauty’

Colgate Renewal toothpaste reverses early gum damage and is available in whiten, fortify enamel and sensitivity varieties. CO. by Colgate seven-product line incorporates lessons from skin care to offer “oral beauty."

OTC Drugs Commercial

Church & Dwight Lifts Curtain On 2021: Halle Berry For Flawless, Vitafusion In Cough/Cold Aisle

Emerging markets expected to be growth drivers across C&D’s supplement, OTC drug and household care product lines in 2021. Super Immune formulation with more than 100% daily value of vitamin C, zinc and elderberry and Manuka honey is first vitafusion product in cough/cold aisle and brand's first extension for 2021.

Sales & Earnings Consumer

Head & Shoulders' ‘100%’ Ad Campaign Continues Competition Between Mahomes, Polamalu

Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.

OTC Drugs Ad Campaigns
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Advertising Complaints

Set Alert for Advertising Complaints (Beauty)

Latest From Beauty & Ad Complaints

Floss By Any Other Name Would Sell In Same Category – BBB National Programs Appeals Panel

NARB panel concluded #1 claims challenged by Oral-B floss products marketer P&G aren’t supported by acceptable evidence that the type of product the claim referenced – flossers  – “is recognized as a consumer-relevant category."

OTC Devices Ad Complaints

Manchin’s Build Back Better Battle Could Sink Restoring FTC Monetary Relief Authority

Members of Congress in favor of giving FTC authority to impose monetary relief orders against firms linked to false advertising likely were caught off guard when West Virginia Democrat said he wouldn’t vote for legislation with $2.2 trillion for climate change, tax and social programs that President Biden made a primary plank of his Capitol Hill strategy and that the House passed in November.

Ad Complaints Consumer

Perrigo Picks At Industry Self-Regulation Group Measuring Flosser Market By Units, Not Sales

NAD says “equivalized” sales data Perrigo submitted to support claim didn’t provide an accurate measure of flosser product category; instead, “un-equivalized” data P&G submitted were accurate measure. Perrigo counters that the decision conflated separate product categories as well as dismissed appropriate data.

Ad Complaints OTC Devices
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