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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Cosmetic And Personal Care Trademark Review 24 November, 2020

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Trademarks Cosmetics

Cosmetic And Personal Care Trademark Review 17 November, 2020

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Trademarks Cosmetics

Sabinsa Adds Patents To Thwart ‘Low Quality Copycats,’ Launches Liver Health Supplement

Two patents in Mexico in past month for and three in Canada for compositions intended to slow inflammation and to strengthen hair growth.. It also recently launched LivLonga, a patented formulation to benefit liver health.

Dietary Supplements Intellectual Property
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

EWG Study Suggests More Than One In 10 Talc-Based Cosmetics Contain Asbestos

The Environmental Working Group and Scientific Analytical Institute say inadequate testing of talc-containing personal-care products is to blame for findings of asbestos in cosmetics, including three of 21 powder-based cosmetics SAI analyzed at EWG’s request. They continue to push for updated testing standards that include electron microscopy as a core component.

United States Cosmetic Ingredients

Cosmetic And Personal Care Trademark Review 24 November, 2020

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Trademarks Cosmetics

Did California Catch Brazilian Blowout Napping? Formaldehyde Must Be Out Of Hair Smoothers By 2025

California-based Brazilian Blowout appears not to have opposed the Toxic-Free Cosmetics Act, signed into law in the Golden State at the end of September, which will ban a key ingredient in its professional hair-smoothing systems beginning 1 January 2025. The company remains oddly quiet about the legislation, which was backed by NGOs, public health advocates and other cosmetic industry reps.

US States Cosmetic Ingredients
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

Head & Shoulders' ‘100%’ Ad Campaign Continues Competition Between Mahomes, Polamalu

Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.

OTC Drugs Ad Campaigns

Unfairly Hit By Influencer Assassins? Now Could Be Your Chance To Engage The FTC

Brands unfairly attacked by powerful influencers could raise the subject with the US Federal Trade Commission, which is asking for comments on its “Endorsement Guides."  

United States Advertising, Marketing & Sales

P&G Grooming’s Response To Disruptor Billie? ‘Female First’ Subscription Shave Brand Will Join Venus

P&G has acknowledged that it was slow to react to direct-to-consumer threats in the men’s shave market. Perhaps intent on avoiding the same mistakes, the firm plans to acquire Billie, a subscription-based razor and body-care startup that has endeared itself to younger demographics with its affordable offerings and of-the-moment messaging.

Beauty M & A
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Advertising Complaints

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Latest From Beauty & Ad Complaints

NAD Issues Latest Decision In Fungal Nail Brands’ Claims Feud

Three years ago, the Kerasal fungal nail brand brought a challenge to the National Advertising Division that decimated claims for competing Fungi-Nail products and got federal agencies involved. The shoe is now on the other foot, as the NAD agrees with Fungi-Nail that a slew of Kerasal claims should be discontinued.

United States Advertising, Marketing & Sales

US COVID-19 Fraud: Avenova Eyelid, Eyelash Cleanser Spray Latest Target Of FDA, FTC Warning

Federal agencies submitted joint warning to NovaBay after reviewing its website and social media pages for its Avenova (hypochlorous acid 0.01%) spray solution.

Coronavirus COVID-19 Enforcement

FTC Does Advertising Law Enforcement, Not Second Chances For Ad Claims Arbitration

Some firms that challenged ad claims NAD attorneys later bring to FTC's attention want to take more shots at the claims while businesses making the claims want to repeat their arguments from NAD reviews, says Carolyn Hann, FTC chief of staff for advertising practices.

Ad Complaints Consumer
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