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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Cosmetic And Personal Care Trademark Review 23 February, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Commercial

P&G’ Oral-B iO Leads Super-Premium Power Toothbrush Market With More Than 50% Share

In global superior premium toothbrush category, Oral B iO drove P&G’s value share up 2.5 points in the past two months and from July through December 2020 accounted for more than half of the US power brush category growth, says COO Jon Moeller.

OTC Devices OTC Drugs

Cosmetic And Personal Care Trademark Review 16 February, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Commercial Cosmetics
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

Cosmetic And Personal Care Trademark Review 23 February, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Commercial

CIR ‘Watchdog’ Women’s Voices For The Earth To Remain On Guard In 2021

NGO says the Expert Panel for Cosmetic Ingredient Safety’s conclusion on methylisothiazolinone in 2020 was among decisions “not in the interest of public health.” However, other assessments highlighted by the group suggest that the Cosmetic Ingredient Review is working as an open forum for public input and discussion.

NGO Action Cosmetic Ingredients

Hawaii Puts Hold On Proposal To Blacklist Additional Sunscreen Ingredients

Proposed bills in the Aloha State would ban the sale of sunscreens containing octocrylene and/or avobenzone, adding to a UV filter blacklist that already includes oxybenzone and octinoxate. On 17 February, Hawaiian legislators elected to defer the legislation to await completion of a National Academy of Sciences study, targeted for 2022.

US States Legislation
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

Church & Dwight Lifts Curtain On 2021: Halle Berry For Flawless, Vitafusion In Cough/Cold Aisle

Emerging markets expected to be growth drivers across C&D’s supplement, OTC drug and household care product lines in 2021. Super Immune formulation with more than 100% daily value of vitamin C, zinc and elderberry and Manuka honey is first vitafusion product in cough/cold aisle and brand's first extension for 2021.

Sales & Earnings Consumer

Head & Shoulders' ‘100%’ Ad Campaign Continues Competition Between Mahomes, Polamalu

Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.

OTC Drugs Ad Campaigns

Unfairly Hit By Influencer Assassins? Now Could Be Your Chance To Engage The FTC

Brands unfairly attacked by powerful influencers could raise the subject with the US Federal Trade Commission, which is asking for comments on its “Endorsement Guides."  

United States Advertising, Marketing & Sales
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Advertising Complaints

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Latest From Beauty & Ad Complaints

Misleading Instagram Filter Use – UK Ad Authority Is On The Case

Influencers did not discuss self-tanning products’ efficacy in Instagram stories picked up by associated brands, but they did use in-app filters that made their skin appear darker. The Advertising Standards Authority tackled the ads after receiving complaints.

United Kingdom Ad Complaints

Survey Says! J&J Prevails Over L’Oreal In NAD ‘#1 Dermatologist Recommended’ Dispute

L’Oreal USA will appeal a National Advertising Division decision advising it to stop claiming that CeraVe is the “#1 dermatologist recommended skincare brand.” J&J challenged the claim, taking issue with the underlying dermatologist survey.

Cosmetics United States

FTC Shift Under Biden Administration Begins With Chairman Simons, Senior Staff Resigning

While expected following start of Biden administration, Simon’s resignation is “somewhat of a surprise” considering it will change the balance of power to the Democrats ahead of when his term would have been ended, says advertising law attorney Ivan Wasserman.

Leadership Politics
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