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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Bigger Isn’t Always Better In China’s Online Health And Beauty Market

Alibaba's Jennifer Wang says strategy, not brand heritage, is the key to success in China's online health and beauty market. Speaking at the recent Ceuta International conference, Wang revealed her top tips for Western brands looking to conquer China.
China E-Commerce

Neptune Wellness, IFF Partner To ‘Up The Game’ In Hemp/CBD Personal Care

Canadian extraction specialist Neptune, which has transitioned from marine-based oils for the nutrition market to focus on cannabis opportunities, says its budding Forest Remedies line could expand to more than 100 hemp-derived cosmetic, dietary supplement and home-care products under a recently announced collaboration with International Flavors & Fragrances.

Deals Advertising, Marketing & Sales

Colgate Expects ‘Premiumization’ Of Oral Care To Boost North America Sales

Colgate says ‘premiumization’ of its oral care products in North America should drive improved product mix and pricing; higher-end offerings will include a recyclable Tom’s of Maine toothpaste tube and a Colgate Optic White offering. North American Q3 sales grew 1.2% to $869m.

OTC Drugs Sales & Earnings
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

Fragrance Creators Association Readies New Consumer Website To Cap ‘Year For The Public’

Farah Ahmed, president and CEO of the Fragrance Creators Association, discusses the trade group’s expansion in recent years beyond immediate regulatory and legislative concerns to a platform for robust member collaboration in the name of positively impacting the world.

United States Cosmetic Ingredients

FDA’s Cannabidiol Crackdown: What Do Warning Letters Say About CBD In Cosmetics?

Cannabidiol (CBD) represents an intriguing opportunity for cosmetics, without the statutory obstacles faced by food and dietary supplement companies. Cosmetics marketers are taking advantage, but the FDA’s recent warning letter blitz is a reminder that CBD-infused beauty products are bound by the same rules that apply to other cosmetics.

FDA Enforcement

California Air Board Zeroes In On Three Personal-Care Categories For Steep VOC Reductions

Manufacturers of hair finishing sprays, no-rinse shampoos and personal fragrance products – eg, perfumes, colognes and body sprays – face significant reformulation challenges under a draft proposal from California’s Air Resources Board that contemplates fewer category impacts, but deeper VOC cuts, compared with previous considerations to help meet state-wide pollution-reduction goals.

US States Cosmetic Ingredients
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

P&G Advertising ‘Reinvention’ Produces SK-II Videos Capturing 661M Views

P&G approach to advertising for SK-II skin care drove double-digit sales growth in new users and prompted a 27% increase in searches for the line. P&G has saved $1bn from cost-cutting in ad agencies and advertising implemented over past five years, says chief brand officer Marc Pritchard.

Ad Campaigns Cosmetics

P&G Extends Secret Line With Essential Oils, Challenges 'Sweat' With Old Spice

P&G rolls out Secret with Essential Oils with aluminum zirconium tetrachlorohydrex glycine 15, retailing at more than twice price of other Secret antiperspirant/deodorant lineup items. Firm also adds "No Sweat" ad campaign for Old Spice deodorants.

Cosmetics Ad Campaigns

No Hiding That Tanning Product 'Brand Ambassador' Instagram Post Is An Ad

UK regulator advises Cocoa Brown brand ambassador and TV personality Olivia Buckland to include "#ad" disclosure in Instagram posts touting the tanning mousse. Ruling is regulator's second in a week cracking on paid-for health and beauty influencer Instagram promotional posts not indicated as advertising.

Cosmetics Enforcement
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Advertising Complaints

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Latest From Beauty & Ad Complaints

Direct Seller Neora Pushes Back On FTC Pyramid Scheme, False Claims Complaint

Firm says "we refuse to be bullied into a settlement" and FTC conflates legal MLMs with pyramid schemes by alleging every MLM paying incentives "for recruitment of participants” is a pyramid scheme. Separate firm supplying ingredient for brain health supplement agreed to settlement of FTC false ad complaint.

Dietary Supplements Cosmetics

Congress Members Slam FTC Over Sunday Riley Settlement, But Attorney Says Criticism Is ‘Overstated’

US lawmakers and even two FTC commissioners are critical of the agency’s proposed settlement with skin-care marketer Sunday Riley, which allegedly misled consumers for almost two years with sham product reviews posted to Sephora.com. According to Venable partner Alexandra Megaris, the company isn’t exactly getting off easy, and broader industry compliance is likely to improve as a result.

United States Legal Issues

UK’s Ad Standards Authority Scrutinizes Eco-Claim Complaints, Including Neal’s Yard ‘Save The Bees’

The British independent ad regulator ruled on 9 October on a complaint regarding Neal’s Yard Remedies’ claims about promoting bee population health through charitable donations from its Bee Lovely product sales. Industry should be on notice that the ASA is actively fielding complaints about consumer-product companies’ environmental claims.

United Kingdom Beauty
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