Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
L’Oréal Strongest In Beauty ‘Brand Impact,’ While Lauder Gaining Value Fastest
L’Oréal is the most valuable beauty brand globally, according to consultancy Brand Finance’s annual report from its methodology ranking 50 most valuable brands in cosmetics, skin care, hair care and personal care. Estee Lauder ranked second.
Cosmetic And Personal Care Trademark Review 3 May
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Delaying Price Increases Dragged Down Colgate’s Q1 Results As Supply Costs Continue Climbing
High costs pummeled Q1 results down 17.9% to $559m. Net sales were up 1.5% to $4.39bn, with price hikes made late in quarter driving a 4% increase in organic sales. Hong Kong firm Hawley & Hazel Co., 50% owned by Colgate since 1985, relaunches Chinese name of its Darlie brand oral care line as Haolai.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
First Huda, Now Morphe Faces Proposed Nationwide Class Action Over Eyeshadow Colors
A class action in California federal court targets Morphe Cosmetics for the sale and marketing of eyeshadows containing unapproved colors for eye-area use that three consumers say inflicted physical injury. They seek to represent consumers nationwide, citing breach of warranties, negligence, false advertising, and other claims.
Five Years In Prison, Nearly $50M Fines For Owner Of US Lab Falsifying Sunscreen Test Results
Garbriel Letizia Jr., and employees at AMA Laboratories “at his direction,” defrauded customers of more than $46m by testing products on materially lower numbers of subjects than specified and paid for by the customers.
Industry Pushes For Revised PFAS Definition In California Bill Seeking Cosmetic Ban
The Personal Care Products Council and other industry groups suggest they will support AB 2771 if amendments are made to promote international harmonization, among other changes. Already they advocated successfully for the bill’s scope to be limited to intentionally added PFAS, not “the mere presence of trace levels of fluorine in the product.”
Advertising Campaigns
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Latest From Beauty & Ad Campaigns
L’Oréal Strongest In Beauty ‘Brand Impact,’ While Lauder Gaining Value Fastest
L’Oréal is the most valuable beauty brand globally, according to consultancy Brand Finance’s annual report from its methodology ranking 50 most valuable brands in cosmetics, skin care, hair care and personal care. Estee Lauder ranked second.
GSK Adds Future-Oriented, Planet Friendly Toothpastes To UK Sensodyne Brand
British consumers with sensitive teeth have a variety of new options from GSK: the vegan-friendly and fully recyclable Sensodyne Nourish Gently Soothing and Sensodyne Nourish Healthy White toothpastes, and the
Consumer Health Brands Should Increase Value As Higher Prices Discourage Consumers – IRI
At CHPA conference, IRI's lead for health care market data, Kristin Hornberger, said as manufacturers increase product prices in response to rising costs and inflationary pressures, they also should work to make their products more valuable to consumers.
Advertising Complaints
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Latest From Beauty & Ad Complaints
Supplements Mixed With Direct Selling A Recipe Ripe For Cooking US FTC Regulation Violations
Doesn’t take long to find health and wellness product marketers on list of direct sellers or find firms offering those products in the FTC's history of enforcement actions in the sector.
More Access To US Consumers Means More False Claims For COVID-19 Than Other Health Dangers
While types of unsupported claims were no different than those advertisers made when US was hit it by other widespread health emergencies, digital capabilities made advertisers’ response to COVID-19 different, says Rich Cleland, FTC Consumer Protection Bureau attorney.
With Market For COVID Tests, Face Masks Likely To Last, Senators Suggest Requiring Efficacy Labeling
Consumer Protection, Product Safety And Data Security Subcommittee hearing ventures past enforcement against false advertising for COVID-19 products and sales of fraudulently labeled products to criticism of e-commerce and social media providers for not keeping those products off their digital platforms.
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