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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Biotech Amyris: ‘We Have Built The Fastest-Growing Consumer Business In Health, Beauty And Wellness’

Emeryville, CA-based Amyris launches the Stripes menopause care line with actress Naomi Watts, as well as Gen Z-targeted EcoFabulous skin care and cosmetics, acquired last year. The biotech projects its burgeoning Consumer business will grow more than 150% in 2022.

Launches Business Strategies

Cosmetic And Personal Care Weekly Trademarks Review: 6 September

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients

Cosmetic And Personal Care Weekly Trademarks Review: 30 August

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

Cosmetic And Personal Care Trademarks Review: 22 November

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

United States Trademarks

Estee Lauder Makes Tom Ford Beauty Entirely Its Own In Deal Valued At $2.8Bn

Estee Lauder’s agreement values Tom Ford Beauty and its trademarks at $2.8bn. Acquisition will “fortify" growth plans for the brand and help to fuel long-term luxury beauty momentum, says CEO Fabrizio Freda.

Cosmetics Deals

Cosmetic And Personal Care Trademarks Review: 15 November

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

United States Trademarks
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

HBW US Market News: FTC Returns 'Free Trial' Losses, Old Spice Targets 'Meat Sweats,' More

FTC returns more than $5.4m to more than 100,000 consumers from "free trial" scam;" Hood College names Nutrition Science Program's founding director; Cremer introduces gummy-counting machine; Herbalife renovates LA headquarters; Arby's and Old Spice team up to fight "meat sweats."

Ad Campaigns Consumer

L’Oréal Strongest In Beauty ‘Brand Impact,’ While Lauder Gaining Value Fastest

L’Oréal is the most valuable beauty brand globally, according to consultancy Brand Finance’s annual report from its methodology ranking 50 most valuable brands in cosmetics, skin care, hair care and personal care. Estee Lauder ranked second.

Research & Development Market Intelligence

GSK Adds Future-Oriented, Planet Friendly Toothpastes To UK Sensodyne Brand

British consumers with sensitive teeth have a variety of new options from GSK: the vegan-friendly and fully recyclable Sensodyne Nourish Gently Soothing and Sensodyne Nourish Healthy White toothpastes, and the 

United Kingdom Beauty
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Advertising Complaints

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Latest From Beauty & Ad Complaints

Supplements Mixed With Direct Selling A Recipe Ripe For Cooking US FTC Regulation Violations

Doesn’t take long to find health and wellness product marketers on list of direct sellers or find firms offering those products in the FTC's history of enforcement actions in the sector. 

Dietary Supplements Enforcement

More Access To US Consumers Means More False Claims For COVID-19 Than Other Health Dangers

While types of unsupported claims were no different than those advertisers made when US was hit it by other widespread health emergencies, digital capabilities made advertisers’ response to COVID-19 different, says Rich Cleland, FTC Consumer Protection Bureau attorney.

Warning Letters Coronavirus COVID-19

With Market For COVID Tests, Face Masks Likely To Last, Senators Suggest Requiring Efficacy Labeling

Consumer Protection, Product Safety And Data Security Subcommittee hearing ventures past enforcement against false advertising for COVID-19 products and sales of fraudulently labeled products to criticism of e-commerce and social media providers for not keeping those products off their digital platforms.

Coronavirus COVID-19 Politics
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