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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Cosmetic And Personal Care Trademark Review 14 September, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches

Church & Dwight Includes Cannabinoids Among Nair Bladeless Shave Luxury Treatment Choices

C&D launching three-product Nair Bladeless Shave line extension, including one with cannabinoids. First Response line Comfort Check extension contains three early tests and five pregnancy strips.

Cannabidiol CBD Launches

Colgate Shifts Innovation Focus From Growing Sales In Core Segments To Expanding Categories

Colgate shifts innovation focus to product launches that expand categories and grow sales for the long term. “We have to expand the pie in the categories that we compete … we’re not going to do that with simply core adjacencies,” says CEO Noel Wallace.

Business Strategies OTC Drugs
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

CIR Expert Panel Wraps Five Ingredient Safety Assessments, Finalizes 2022 Priorities

Meeting virtually on 13-14 September, Cosmetic Ingredient Review's independent expert panel issued final safety assessments for red algae, tea tree and three other ingredients/groups, as well as eight tentative reports and five insufficient data announcements. The group also finalized its review priorities for 2022.

United States Cosmetic Ingredients

What Now? US Cosmetic Review Has Evaluated Up To 91% Of Ingredients Used Nationwide

CIR’s work is far from done, says executive director Bart Heldreth, citing the cosmetics industry's vibrant innovation tradition and ingredient re-review needs that should keep the program sufficiently busy.

United States Cosmetic Ingredients

DECIEM Analyzes Billions Of Google Searches To Tackle Cosmetic Ingredient ‘Misconceptions’

The Estee Lauder Companies’ outfit breaks down the cosmetic safety assessment process, the science of skin inflammation and sensitivity, and safe and effective use of highly searched ingredients including zinc, hyaluronic acid and retinol in a September report aimed at bringing clarity to conversations online.

Beauty Advertising, Marketing & Sales
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

Colgate Launches Target Gum Health, ‘Oral Beauty’

Colgate Renewal toothpaste reverses early gum damage and is available in whiten, fortify enamel and sensitivity varieties. CO. by Colgate seven-product line incorporates lessons from skin care to offer “oral beauty."

OTC Drugs Commercial

Church & Dwight Lifts Curtain On 2021: Halle Berry For Flawless, Vitafusion In Cough/Cold Aisle

Emerging markets expected to be growth drivers across C&D’s supplement, OTC drug and household care product lines in 2021. Super Immune formulation with more than 100% daily value of vitamin C, zinc and elderberry and Manuka honey is first vitafusion product in cough/cold aisle and brand's first extension for 2021.

Sales & Earnings Consumer

Head & Shoulders' ‘100%’ Ad Campaign Continues Competition Between Mahomes, Polamalu

Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.

OTC Drugs Ad Campaigns
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Advertising Complaints

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Latest From Beauty & Ad Complaints

Restoring FTC Monetary Relief Authority: For Commission Members, Not One Size Fits All

House already passed legislation to amend Sec. 13(b) of FTC regulations and make explicit its authority to obtain injunctive and equitable relief in court, but differences in Democrat and Republican commission appointees' views on the authority was a key topic of discussion during a recent Energy and Commerce hearing.

Ad Complaints Consumer

House Bill Restoring FTC Monetary Relief Tool Stretches ‘Look Back’ Authority From 3 To 10 Years

Limiting FTC authority to enforcement started after legislation passes rather than all pending complaints as House bill allows could be divisive. But consumer health marketers question number of years before a complaint is filed agency can allege a business used false and misleading advertising under legislation the House passed.

Ad Complaints Enforcement

NAD Lacks Visibility Into Hair-Care Brand’s ‘192,000 5-Star Reviews’ Claim, Advises Discontinuation

The BBB National Programs division was not afforded adequate information about how Prose garners and aggregates reviews from customers, leading the NAD to side with challenger Function, Inc. The NAD suggests that Prose’s review-and-revise process for improving customers’ personalized hair-care formulas should be disclosed as part of any future claim about star ratings. 

United States Advertising, Marketing & Sales
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