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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Growth Approaches: Entrepreneur P&G, Top Brand Church & Dwight, Practice Patience Clorox

P&G, Church & Dwight and Clorox executives say firms are looking to add brands to portfolios. P&G's developing assets through a brand creation project; C&D seeks top brands, largely in non-US markets; and Clorox looks for opportunities in select ‘spaces’ in US health, wellness and personal care.

Commercial Business Strategies

At Nuvothera, Rx Derma Veterans Develop OTCs For Serious Skin Conditions

Firm launched Prosoria in 2018 as a four-product topical line for inflammatory autoimmune disease psoriasis containing salicylic acid 3% combined with turmeric and other botanicals. CEO Arthur Clapp says firm will launch turmeric supplements and plans adding products for acne, eczema, warts, nail fungus and rosacea.

Commercial OTC Drugs

Church & Dwight Expects 3.5% Growth In 2019 On Line Extensions, Price Increases

Church & Dwight estimates 3.5% organic sales growth in 2019 on innovations including Orajel Toothache Strips as well as organic gummy vitamins and "world’s first flossing toothbrush.” Reporting weaker-than-expected Q$ earnings, it plans to raise prices on more product categories in 2019.

Commercial Dietary Supplements
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

Kids’ Cosmetics With Talc Would Require Asbestos-Free Verification Or Warnings Under Dingell Bill

Rep. Debbie Dingell, D-Mich., is taking another swing at legislation to require cancer warnings on talc-containing cosmetics marketed to children if they have not been determined asbestos-free via transmission electron microscopy to FDA’s satisfaction.

Legislation Cosmetic Ingredients

FDA Determined To Update Cosmetics Regs After Claire’s Refuses To Recall Asbestos-Tainted Makeup

The agency issued a safety alert March 5 advising consumers to avoid three makeup products sold – at least previously – in Claire’s stores, which cater to girls and young women. The situation throws into relief the limitations of the current regulatory framework for cosmetics, which FDA is committed to modernizing while exploring steps to improve oversight using existing tools.

Beauty Regulation

Bocchi's Sanitation Flies In Face Of Regs, FDA Finds Following Medline Recall

Warning letter to Bocchi Laboratories details violations of FDA regulations agency inspectors found in an inspection of firm's facility from late March through early June 2018 "in response to an outbreak of Burkholderia cepacia associated with" a cleanser it manufactures. In addition to product adulteration due to microbial contamination, FDA found Bocchi in violation of drug GMPs because products were labeled with indications rendering them drugs under FDA regulations.

International United States
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

P&G Olay Play Could Shift Women's Products Advertising During Super Bowl

Olay skin care ad during Super Bowl with actress Sarah Michelle Geller could usher in era of for women’s products during the event. Marketing experts say as advertisers look to identify more with women’s issues and take on political or social bents, they should tie brands with messaging that is straightforward.

Beauty Health

Gillette’s New ‘Best Men Can Be’ Ad Goes Viral, Drawing Mixed Praise, Boycott Threats

Gillette’s polarizing new video, which challenges men to “do more” to address behavior broadly painted as toxic masculinity, has elicited fervid reactions from all corners of the Internet. Whether the P&G brand’s boldness pays off remains to be seen, but it adds fuel to a growing debate: Should brands insert themselves into today’s highly politicized climate, and can they afford not to?

Beauty Ad Campaigns
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Advertising Complaints

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Latest From Beauty & Ad Complaints

FTC Predicted ‘Parade Of Horribles’ If Third Circuit Were To Rule As It Just Did

The Federal Trade Commission is accustomed to seeking permanent injunctions (and monetary penalties) from companies for past violations under Section 13(b) of the FTC Act, which it contends is an invaluable deterrent to bad behavior. However, the Third Circuit says FTC’s interpretation of the section’s provisions is an untenable stretch of statutory language.

Beauty Wellness

Is Clinique’s ‘Fresh Pressed’ A Natural Claim? UK’s Ad Authority Issues Ruling

Fushi Wellbeing – which markets a range of organic, fresh-pressed face oils derived from the cherry seed, baobab seed and argan nut, among other natural sources – challenged Clinique’s Fresh Pressed line name in light of the brand’s heavy reliance on chemically derived ingredients.

Beauty Ad Complaints

St. Ives Apricot Scrubbed Of Class Action Alleging Harm From Walnut Shells

Federal judge says plaintiffs “have at best shown that St. Ives Scrub could, in theory, alter the skin’s surface.” Drug and device law attorney says the complaint "is not really a labeling issue” and the court applied “a healthy dose of common sense” in ruling.

United States Beauty
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