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Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
Avoiding ‘Kiss Killers’ – GSK Offers German Consumers New Oral Hygiene Products For The Festival Season
Leading Beauty Brands Harness Tech Innovations For Personalized Solutions; CES News In Brief
P&G, J&J/Neutrogena and L’Oreal/La Roche-Posay are among firms exhibiting technologies at the Consumer Electronics Showcase in Las Vegas that provide personalized skin benefits.
CoverGirl Introduces Full Spectrum Makeup As ‘Fenty Effect’ Continues To Resonate
“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind,” according to a Coty/CoverGirl rep. The line is available now at Ulta.com, with a wider rollout planned for February 2019.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
J&J CEO Sees Victory Ahead On Talc, Growth From Johnson's Relaunch
2018 In Review: Cosmetics Industry Mobilizes To Stop Preservatives Die-Off
Trade group Cosmetics Europe launched an education and advocacy campaign in 2018 to address industry’s shrinking preservative palette, which many believe has reached “crisis proportions." Stateside, 2018 saw growing movement in the development and use of alternative preservative systems, while Cosmetic Ingredient Review activity accelerated around conventional go-tos.
Cosmetic Ingredient Review Expert Panel Findings: Dec. 3-4
Chart: The statuses of safety assessments following the Cosmetic Ingredient Review Expert Panel’s Dec. 3-4 meeting in Washington.
Advertising Campaigns
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Advertising Complaints
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Latest From Beauty & Ad Complaints
Perfect Cosmetics Imperfect In Claiming UK Regulator Endorses Its Products
UK firm Perfect Cosmetics advised to discontinue claims suggesting regulators endorse its My Perfect Eyes skin care products. Marketer also advised to discontinue claims its product could banish and eradicate wrinkles.
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