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Marketing (Cosmetics)

Product Launches

Set Alert for Product Launches (Beauty)

Latest From Beauty & Launches

Unilever’s Schmidt’s Brand Expands To New Category: ‘Home Care Can Be Self Care’

Founded in 2010 as a natural deodorant brand, Schmidt’s is extending its “plant-powered” formulation expertise to home care with the launch of Cleaning Vinegar Multi-Surface Spray and Concentrated Laundry Detergent.

Business Strategies Advertising, Marketing & Sales

Personal-Care Product Launches: Avon’s ‘Clean Beauty’ Distillery; Walmart’s New Nutricosmetic Brand; More

Avon Products and American Eagle Outfitters are on-trend with “clean beauty” and CBD personal-care launches, respectively. Meanwhile, direct seller Monat is applying its anti-aging expertise in a new category for the company, skin care, and Walmart takes on leading nutricosmetic brands with its new Glow Habit line.

Beauty Advertising, Marketing & Sales

Eldest Kardashian Sis Launching CBD Serum With Hora Skincare

Kourtney of the “Keeping Up With” clan has partnered with Hora Skincare to launch Hyaluronic Halo + CBD Serum. Announced 6 September, the $50 product will be available exclusively through Kardashian’s Poosh lifestyle platform.

Beauty Business Strategies
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

J&J Starts First Baby Powder Recall Linked To Asbestos Finding

Recall announcement doesn't mention litigation J&JU faces in multiple states alleging use of Johnson's Baby Powder causes cancer due from talc in formulation. But firm's sensitivity to consumer complaints or adverse event reports linked to brand is clear with talc-related litigation as backdrop.

OTC Drugs Cosmetic Ingredients

‘Toxic Beauty’ Documentary And The Growing Conversation Around ‘Clean’ Alternatives

Dermatologists and industry advocates are concerned about the public’s lack of trust in science and potentially misplaced faith in “clean” beauty, which “Toxic Beauty” screenings in the US, Canada and UK likely are only reinforcing.

Beauty Cosmetic Ingredients

L’Oreal UK Airs '5-Star' Kids Sunscreen Ads With '3-Star' Products On Shelves

ASA says TV and radio ads for Ambre Solair Kids Sensitive Advanced sunscreens aired by Loreal Ltd. business implied that all of the brand's products on shelves met a 5-star rating system administered by Boots drug store chain and widely used in UK.

OTC Drugs Ad Complaints
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Advertising Campaigns

Set Alert for Advertising Campaigns(Beauty)

Latest From Beauty & Ad Campaigns

No Hiding That Tanning Product 'Brand Ambassador' Instagram Post Is An Ad

UK regulator advises Cocoa Brown brand ambassador and TV personality Olivia Buckland to include "#ad" disclosure in Instagram posts touting the tanning mousse. Ruling is regulator's second in a week cracking on paid-for health and beauty influencer Instagram promotional posts not indicated as advertising.

Cosmetics Enforcement

'Natural’ Versus ‘Nature Inspired’: UK Ad Regulator Rules In Competitive Dispute

The oft-raised question of how consumers interpret natural claims has come up again in the Advertising Standards Authority’s dispute resolution forum in the UK. PZ Cussons, which markets Original Source shower gel with “100% Natural Fragrance,” brought a challenge against Unilever/Radox, targeting the latter’s “100% Nature Inspired Fragrance” claim on similar products.

United Kingdom Beauty

C&D Targets Innovation From Revenue Growth On Consumer Health Price Hikes

CEO says higher revenues on consumer health product sales partly due to higher prices should go to innovation rather than advertising. During Q2 earnings briefing, analysts suggest competitors will boost promotions and hamper C&D’s 4% organic growth outlook for 2019.

Sales & Earnings Dietary Supplements
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Advertising Complaints

Set Alert for Advertising Complaints (Beauty)

Latest From Beauty & Ad Complaints

UK’s Ad Standards Authority Scrutinizes Eco-Claim Complaints, Including Neal’s Yard ‘Save The Bees’

The British independent ad regulator ruled on 9 October on a complaint regarding Neal’s Yard Remedies’ claims about promoting bee population health through charitable donations from its Bee Lovely product sales. Industry should be on notice that the ASA is actively fielding complaints about consumer-product companies’ environmental claims.

United Kingdom Beauty

L’Oreal UK Airs '5-Star' Kids Sunscreen Ads With '3-Star' Products On Shelves

ASA says TV and radio ads for Ambre Solair Kids Sensitive Advanced sunscreens aired by Loreal Ltd. business implied that all of the brand's products on shelves met a 5-star rating system administered by Boots drug store chain and widely used in UK.

OTC Drugs Ad Complaints

FTC Scores Preliminary Injunction Against ‘Free Trial’ Scam, Another Case That Could Test Agency Authorities

The US Federal Trade Commission’s authority to secure permanent injunctions against defendants and obtain penalties for misconduct under FTC Act consumer protection provisions has taken hits in federal appeals courts of late. But for now, it is business as usual for the FTC in California federal court where it just won a preliminary injunction against alleged beauty and dietary supplement “free trial” fraudsters.

United States Advertising, Marketing & Sales
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