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Marketing (Cosmetics)

Product Launches

Set Alert for Product Launches (Beauty)

Latest From Beauty & Launches

No Pandemic Hangover Expected For Health, Beauty Launches At Independent Pharmacies

Wellness products accounted for the highest number of launches among health, wellness and beauty products at independent pharmacies in 2020. But the overall number slumped 21.1% due to the pandemic, according to Hamacher Resource Group’s report on a product rating system.

Market Intelligence Launches

Cosmetic And Personal Care Trademarks Review 6 April, 2021

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Commercial Cosmetics

P&G’s Olay Launches New Body-Care Collections; HeelAid With CBD; Product News In Brief

Mommy’s Bliss will be introducing 16 new products in 2021 for baby and kids with a focus on sleep, immunity support, digestive health, and occasional cough remedies. More product innovation news across the health, beauty and wellness sectors.

Launches Advertising, Marketing & Sales
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

World’s Biggest Fragrance And Flavor Firms Join Forces To Champion Science In Public Policy

Firmenich, Givaudan, IFF and Symrise have decoupled from the Fragrance Creators Association, launching their own trade association to focus on providing technical expertise in North American policy matters. “Any advocacy work has to be based on fact,” says Shawn Blythe, president of the Fragrance Science and Advocacy Council, which intends to partner strategically with FCA and other sister groups.

North America Legislation

J&J’s OGX Joins Brands Alleged To Cause Hair Loss In US Class Action Complaints

Formaldehyde donor DMDM hydantoin may be the ingredient in OGX hair-care products responsible for “hundreds if not thousands” of cases of hair loss and other injuries, plaintiff La Wanda Renee Key suggests in her 5 March class action complaint in California federal court.

United States Legal Issues

Can Beauty Industry Do Without Microplastic? L’Oreal Signals Confidence In Green Chemistry Future

L’Oreal aims to transform its Research & Innovation by 2030 in line with consumer demand for greener, more natural beauty products. But some ingredients will be much harder to replace than others.

Sustainability Cosmetic Ingredients
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Advertising Campaigns

Set Alert for Advertising Campaigns(Beauty)

Latest From Beauty & Ad Campaigns

Colgate Launches Target Gum Health, ‘Oral Beauty’

Colgate Renewal toothpaste reverses early gum damage and is available in whiten, fortify enamel and sensitivity varieties. CO. by Colgate seven-product line incorporates lessons from skin care to offer “oral beauty."

OTC Drugs Commercial

Church & Dwight Lifts Curtain On 2021: Halle Berry For Flawless, Vitafusion In Cough/Cold Aisle

Emerging markets expected to be growth drivers across C&D’s supplement, OTC drug and household care product lines in 2021. Super Immune formulation with more than 100% daily value of vitamin C, zinc and elderberry and Manuka honey is first vitafusion product in cough/cold aisle and brand's first extension for 2021.

Sales & Earnings Consumer

Head & Shoulders' ‘100%’ Ad Campaign Continues Competition Between Mahomes, Polamalu

Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.

OTC Drugs Ad Campaigns
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Advertising Complaints

Set Alert for Advertising Complaints (Beauty)

Latest From Beauty & Ad Complaints

FTC Familiar With Direct Seller’s COVID-19 Claims Questioned By US Industry Self-Regulation Group

Direct Selling Self-Regulatory Council say after UWell Life didn’t respond to its requests to substantiate ad claims made online for Primocyn brand topicals, the council submitted to its concerns to the FTC.

Enforcement Ad Complaints

Bushel Of Goli Apple Cider Vinegar Gummy Claims Crushed In NAD Review Of Pharmavite Challenge

Pharmavite challenged express and implied claims Goli used online and in social media promoting its product's benefits for weight loss, appetite satiety and craving, heart health, immune, energy, complexion, digestion, bloating, indigestion, heartburn and detoxification.

Ad Complaints Dietary Supplements

Colgate Insists Optic White Toothpaste ‘Removes 10 Years Of Yellow Stains,’ Will Appeal NAD Finding

The National Advertising Division agreed with challenger P&G that Colgate’s evidence for Optic White Renewal Toothpaste was problematic, making its yellow stains claim potentially misleading as to the results consumers can reasonably expect.

United States Advertising, Marketing & Sales
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