Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
Cosmetic And Personal Care Weekly Trademarks Review: 21 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing
Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.
Cosmetic And Personal Care Weekly Trademarks Review: 14 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
Cosmetic And Personal Care Weekly Trademarks Review: 21 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
CIR Panel’s ‘Ethereal’ Role In Cosmetics Regulation Not Clarified By MoCRA
While other legislative proposals to update US cosmetics regulations would have included FDA ingredient review or codified reviews from the CIR Expert Panel for Cosmetic Ingredient Safety, the Modernization of Cosmetic Regulations Act of 2022 does not. Panelists, industry and FDA reps discussed implications for CIR at the 5-6 March meeting of the group’s independent expert panel.
Cosmetic And Personal Care Weekly Trademarks Review: 14 March
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Advertising Campaigns
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Latest From Beauty & Ad Campaigns
P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing
Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.
C&D’s Answer To Inflation: 'The Hammer’
Firm promoting its longest-marketed brand, which accounts for 40% of revenues and includes oral and personal care lines as well as household products, with “Give it the Hammer” campaign.
P&G Marketing Laces Up For Another Super Bowl Appearance, Along With Rookie E.l.f. Beauty
E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.
Advertising Complaints
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Latest From Beauty & Ad Complaints
US FTC Collects First ‘Review Hijacking’ Bounty Against Nestle’s Bountiful Supplement Business
FTC proposes order to settle administrative complaint requiring Bountiful Company to pay $600,000 monetary relief for consumers. Order prohibits the Nestle business from using “variation” relationships in e-commerce ads, when positive reviews posted for one product may be confused with a different but similar product.
Personal Care Next Target For UK Competition Authority ‘Greenwashing’ Audit
Manufacturers of UK personal care products watch out, the Competition and Markets Authority is on the look-out for false, exaggerated and/or vague sustainability claims, and may be targeting bigger players to make an example for the rest of the sector. And consumer health might be next. HBW Insight returns to advice from marketing expert Jo Stephenson on how to avoid greenwashing, based on the CMA's own extensive Green Claims Code.
Supplements Mixed With Direct Selling A Recipe Ripe For Cooking US FTC Regulation Violations
Doesn’t take long to find health and wellness product marketers on list of direct sellers or find firms offering those products in the FTC's history of enforcement actions in the sector.
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