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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Cosmetic And Personal Care Weekly Trademarks Review: 16 August

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients

Cosmetic And Personal Care Weekly Trademarks Review: 9 August

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients

Cosmetic And Personal Care Weekly Trademarks Review: 2 August

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

Walmart Exceeds Priority Chemical Reduction Targets

Walmart Inc., which aimed for a 10% reduction in use of priority chemicals in beauty, personal care and household cleaning products sold in stores by 2022, is years ahead of its goal.

Cosmetic Ingredients Retail

Cosmetic And Personal Care Weekly Trademarks Review: 16 August

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Cosmetic Ingredients

Revlon Gains $1.4Bn Financing From Subsidiaries, Appoints Interim CFO Amid Bankruptcy Fallout

Revlon approved for $1.4bn debtor-in-possession financing from BrandCo Lenders, a group of operating subsidiaries formed in capital structure changes which owns much of Revlon’s intellectual property. Firm appoints interim CFO to set course for debt restructuring.

Cosmetics Legal Issues
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

HBW US Market News: FTC Returns 'Free Trial' Losses, Old Spice Targets 'Meat Sweats,' More

FTC returns more than $5.4m to more than 100,000 consumers from "free trial" scam;" Hood College names Nutrition Science Program's founding director; Cremer introduces gummy-counting machine; Herbalife renovates LA headquarters; Arby's and Old Spice team up to fight "meat sweats."

Ad Campaigns Consumer

L’Oréal Strongest In Beauty ‘Brand Impact,’ While Lauder Gaining Value Fastest

L’Oréal is the most valuable beauty brand globally, according to consultancy Brand Finance’s annual report from its methodology ranking 50 most valuable brands in cosmetics, skin care, hair care and personal care. Estee Lauder ranked second.

Research & Development Market Intelligence

GSK Adds Future-Oriented, Planet Friendly Toothpastes To UK Sensodyne Brand

British consumers with sensitive teeth have a variety of new options from GSK: the vegan-friendly and fully recyclable Sensodyne Nourish Gently Soothing and Sensodyne Nourish Healthy White toothpastes, and the 

United Kingdom Beauty
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Advertising Complaints

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Latest From Beauty & Ad Complaints

Supplements Mixed With Direct Selling A Recipe Ripe For Cooking US FTC Regulation Violations

Doesn’t take long to find health and wellness product marketers on list of direct sellers or find firms offering those products in the FTC's history of enforcement actions in the sector. 

Dietary Supplements Enforcement

More Access To US Consumers Means More False Claims For COVID-19 Than Other Health Dangers

While types of unsupported claims were no different than those advertisers made when US was hit it by other widespread health emergencies, digital capabilities made advertisers’ response to COVID-19 different, says Rich Cleland, FTC Consumer Protection Bureau attorney.

Warning Letters Coronavirus COVID-19

With Market For COVID Tests, Face Masks Likely To Last, Senators Suggest Requiring Efficacy Labeling

Consumer Protection, Product Safety And Data Security Subcommittee hearing ventures past enforcement against false advertising for COVID-19 products and sales of fraudulently labeled products to criticism of e-commerce and social media providers for not keeping those products off their digital platforms.

Coronavirus COVID-19 Politics
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