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Marketing (Cosmetics)

Product Launches

Set Alert for Product Launches (Beauty)

Latest From Beauty & Launches

Cosmetic And Personal Care Weekly Trademarks Review: 21 March

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches

P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing

Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.

Launches OTC Drugs

Cosmetic And Personal Care Weekly Trademarks Review: 14 March

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches
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Cosmetic Ingredients

Set Alert for Cosmetic Ingredients (Beauty)

Latest From Beauty & Cosmetic Ingredients

Cosmetic And Personal Care Weekly Trademarks Review: 21 March

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches

CIR Panel’s ‘Ethereal’ Role In Cosmetics Regulation Not Clarified By MoCRA

While other legislative proposals to update US cosmetics regulations would have included FDA ingredient review or codified reviews from the CIR Expert Panel for Cosmetic Ingredient Safety, the Modernization of Cosmetic Regulations Act of 2022 does not. Panelists, industry and FDA reps discussed implications for CIR at the 5-6 March meeting of the group’s independent expert panel.

Legislation Cosmetic Ingredients

Cosmetic And Personal Care Weekly Trademarks Review: 14 March

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches
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Advertising Campaigns

Set Alert for Advertising Campaigns(Beauty)

Latest From Beauty & Ad Campaigns

P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing

Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.

Launches OTC Drugs

C&D’s Answer To Inflation: 'The Hammer’

Firm promoting its longest-marketed brand, which accounts for 40% of revenues and includes oral and personal care lines as well as household products, with “Give it the Hammer” campaign.

Ad Campaigns Consumer

P&G Marketing Laces Up For Another Super Bowl Appearance, Along With Rookie E.l.f. Beauty

E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.

Advertising, Marketing & Sales Commercial
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Advertising Complaints

Set Alert for Advertising Complaints (Beauty)

Latest From Beauty & Ad Complaints

US FTC Collects First ‘Review Hijacking’ Bounty Against Nestle’s Bountiful Supplement Business

FTC proposes order to settle administrative complaint requiring Bountiful Company to pay $600,000 monetary relief for consumers. Order prohibits the Nestle business from using “variation” relationships in e-commerce ads, when positive reviews posted for one product may be confused with a different but similar product.

Dietary Supplements E-Commerce

Personal Care Next Target For UK Competition Authority ‘Greenwashing’ Audit

Manufacturers of UK personal care products watch out, the Competition and Markets Authority is on the look-out for false, exaggerated and/or vague sustainability claims, and may be targeting bigger players to make an example for the rest of the sector. And consumer health might be next. HBW Insight returns to advice from marketing expert Jo Stephenson on how to avoid greenwashing, based on the CMA's own extensive Green Claims Code.

United Kingdom Beauty

Supplements Mixed With Direct Selling A Recipe Ripe For Cooking US FTC Regulation Violations

Doesn’t take long to find health and wellness product marketers on list of direct sellers or find firms offering those products in the FTC's history of enforcement actions in the sector. 

Dietary Supplements Enforcement
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