Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
Cosmetic And Personal Care Weekly Trademarks Review: 16 August
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic And Personal Care Weekly Trademarks Review: 9 August
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic And Personal Care Weekly Trademarks Review: 2 August
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
Walmart Exceeds Priority Chemical Reduction Targets
Walmart Inc., which aimed for a 10% reduction in use of priority chemicals in beauty, personal care and household cleaning products sold in stores by 2022, is years ahead of its goal.
Cosmetic And Personal Care Weekly Trademarks Review: 16 August
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Revlon Gains $1.4Bn Financing From Subsidiaries, Appoints Interim CFO Amid Bankruptcy Fallout
Revlon approved for $1.4bn debtor-in-possession financing from BrandCo Lenders, a group of operating subsidiaries formed in capital structure changes which owns much of Revlon’s intellectual property. Firm appoints interim CFO to set course for debt restructuring.
Advertising Campaigns
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Latest From Beauty & Ad Campaigns
HBW US Market News: FTC Returns 'Free Trial' Losses, Old Spice Targets 'Meat Sweats,' More
FTC returns more than $5.4m to more than 100,000 consumers from "free trial" scam;" Hood College names Nutrition Science Program's founding director; Cremer introduces gummy-counting machine; Herbalife renovates LA headquarters; Arby's and Old Spice team up to fight "meat sweats."
L’Oréal Strongest In Beauty ‘Brand Impact,’ While Lauder Gaining Value Fastest
L’Oréal is the most valuable beauty brand globally, according to consultancy Brand Finance’s annual report from its methodology ranking 50 most valuable brands in cosmetics, skin care, hair care and personal care. Estee Lauder ranked second.
GSK Adds Future-Oriented, Planet Friendly Toothpastes To UK Sensodyne Brand
British consumers with sensitive teeth have a variety of new options from GSK: the vegan-friendly and fully recyclable Sensodyne Nourish Gently Soothing and Sensodyne Nourish Healthy White toothpastes, and the
Advertising Complaints
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Latest From Beauty & Ad Complaints
Supplements Mixed With Direct Selling A Recipe Ripe For Cooking US FTC Regulation Violations
Doesn’t take long to find health and wellness product marketers on list of direct sellers or find firms offering those products in the FTC's history of enforcement actions in the sector.
More Access To US Consumers Means More False Claims For COVID-19 Than Other Health Dangers
While types of unsupported claims were no different than those advertisers made when US was hit it by other widespread health emergencies, digital capabilities made advertisers’ response to COVID-19 different, says Rich Cleland, FTC Consumer Protection Bureau attorney.
With Market For COVID Tests, Face Masks Likely To Last, Senators Suggest Requiring Efficacy Labeling
Consumer Protection, Product Safety And Data Security Subcommittee hearing ventures past enforcement against false advertising for COVID-19 products and sales of fraudulently labeled products to criticism of e-commerce and social media providers for not keeping those products off their digital platforms.
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