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Latest From Colgate-Palmolive Co.
US Consumer Health 2020 News: ’60 Minutes’ Probiotic Dip Tops Switches, Monograph, Pandemic
Supplement industry’s bullseye on “60 Minutes” after its June segment critical of probiotic health benefits generated the most reads for a US consumer health and overall for HBW Insight articles in 2020. Articles about COVID-19 enforcement actions weren’t as widely read as coverage of FDA’s reorganization in its OTC drug offices and its approvals of additional ingredients to be available OTC.
Colgate Investment In E-Commerce Staff, Online Brands Pays Off: Sales Up 50%
Strategies including enhanced capabilities, more external talent and online-only launches boosted e-commerce business with 50% sales growth in the fourth quarter. Net sales are anticipated to grow 4% to 7% in 2021.
Colgate Harvests Volume And Premium Sales Growth In Developing Regions
After consumers in developing markets, where poor oral care practices are prevalent in some regions, start brushing with Colgate toothpastes or using its other oral care products, the firm encourages them to move up to premium products.
Colgate Secures Rx-To-OTC Switch Of Duraphat In Norway
Colgate's high-fluoride toothpaste Duraphat will soon be available OTC in Norway after the country switched the product into its new "non-prescription medicines with guidance" category.
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