Brush “provides live coaching” through embedded iOSense Charger to guide time, pressure and coverage without needing to watch smartphone app. Firm also extending Oral-B iO lineup with lower-priced iO4 and iO5 brushes available nationwide in the US beginning later in 2022.

“If you take a three- to five-year horizon, after a period of slowdown potentially, logically, we should expect another economic cycle that there will be more growth and prosperity," says Panagiotis Tsourapas, Colgate group president for Latin America, Asia-Pacific and Africa/Eurasia.

Colgate invests in oral care products, particularly in whitening segment, and digital marketing to counter inflation battering its bottom line, says president and CEO Noel Wallace. Overall pricing increased 3% from the second quarter.

Colgate shifts innovation focus to product launches that expand categories and grow sales for the long term. “We have to expand the pie in the categories that we compete … we’re not going to do that with simply core adjacencies,” says CEO Noel Wallace.