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Procter & Gamble Co.

www.pg.com

Latest From Procter & Gamble Co.

Oral-B Enamel Repair Claim Has Second Brush With UK Advertising Authority

UK Advertising Standards Authority says despite P&G’s modification of a claim in TV ads for Oral B Gum and Enamel Repair toothpaste, visuals in the ad combined with claims suggest the product can repair enamel.

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Cognitive Conditions Fueling Demand For Dietary Ingredient Breakthroughs

Rising rates of Alzheimer’s disease and other cognitive conditions fuel demand for brain health supplements among consumers, with more than a third of US consumers saying they would be “very likely” to take them for memory, according to research firm Natural Marketing Institute.

Dietary Supplements Market Intelligence

Beauty Supplements Draw Young Adults, Disease Prevention Attracts All Ages

Most US women ages 18-34 who take a supplement do so for beauty benefits, finds Mintel in a survey. Natural Marketing Institute says with science increasing understanding of nutrients, firms should offer supplements that address symptoms of common conditions consumers are treating with drugs.

Dietary Supplements Market Intelligence

Burt’s Bees Hopes Third Time’s A Charm In Oral Care With P&G As Provider

Clorox and Procter & Gamble embarked on a strategic licensing partnership to market Burt’s Bees toothpastes, available now in mass retail doors. Billed as simple formulas for adults and kids, with or without fluoride, the line marks the third swing at toothpaste for the iconic natural brand.

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