Latest From Shiseido Co.
Drunk Elephant is on track to record more than $100m in fiscal 2019 sales, reflecting compound annual growth north of 120% over the 2016-2019 period. Shiseido is drawn to the prestige brand’s digital savvy and popularity with younger consumers, in part due to its emphasis on “clean” skin care.
The Oakland, Calif.-based firm is cautiously projecting net sales declines of 4% to 8% in fiscal 2020, but is confident about its strategic redirection, which prioritizes packaging redesigns, first-to-mass items and “fewer, bolder product stories” under new marketing leadership brought on board in February from Shiseido.
The agency refers L’Oreal, Shiseido’s Bare Escentuals and Rapid Precision Testing Laboratories to its newly proposed sunscreen rule, which covers most of the points raised in their petitions. Seeking GRASE status for powder dosage forms and higher concentrations of avobenzone, among other asks, the rejected citizen petitions trace back as far as a decade.
“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind,” according to a Coty/CoverGirl rep. The line is available now at Ulta.com, with a wider rollout planned for February 2019.
- Therapeutic Areas
- Pacific Rim
- Parent & Subsidiaries
- Shiseido Co.
- Senior Management
Yoshiharu Fukuhara, Pres. & CEO
Isao Isejima, Sales Dir., International Operations
- Contact Info
Phone: (81) 3 572 5111
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