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Clorox Co.

Latest From Clorox Co.

Wellness Business Roundup: NutraNext Buoys Clorox Results, New Age Delays CBD Drink, More

FitLife direct-to-consumer, online sales fuel quarter; AXIM Wellness launching CBD gum; Canadian firm acquiring PA cannabis cultivator; Clorox' lifestyle division flat in latest quarter despite strong sales of NutraNext supplements; and New Age delays rolling beverage line on confusing FDA regulation messaging.

Dietary Supplements Sales & Earnings

Growth Approaches: Entrepreneur P&G, Top Brand Church & Dwight, Practice Patience Clorox

P&G, Church & Dwight and Clorox executives say firms are looking to add brands to portfolios. P&G's developing assets through a brand creation project; C&D seeks top brands, largely in non-US markets; and Clorox looks for opportunities in select ‘spaces’ in US health, wellness and personal care.

Commercial Business Strategies

E.l.f. Must Make ‘Difficult Decisions’ To Recoup Shareholder Value, Activist Investor Says

A “sober” assessment of e.l.f.’s strategy and governance is “clearly warranted and long overdue,” says Marathon Partners founder and Managing Partner Mario Cibelli in a letter to the company’s board. E.l.f.’s share price has been on a steady decline as sales growth has slowed, with a roughly flat performance reported by the firm in November for the first three quarters of fiscal 2018.

Business Strategies Beauty

Burt’s Bees Hopes Third Time’s A Charm In Oral Care With P&G As Provider

Clorox and Procter & Gamble embarked on a strategic licensing partnership to market Burt’s Bees toothpastes, available now in mass retail doors. Billed as simple formulas for adults and kids, with or without fluoride, the line marks the third swing at toothpaste for the iconic natural brand.

Consumer Deals
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Company Information

  • Industry
  • Miscellaneous
  • Therapeutic Areas
  • Alias(es)
  • Ownership
  • Public
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • Clorox Co.
  • Senior Management
  • Contact Info
  • Clorox Co.
    Phone: (415) 271-7000
    1221 Broadway
    Oakland, CA 94612
    USA
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