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Nihon Schering KK

Division of Bayer AG
www.schering.co.jp

Latest From Nihon Schering KK

Schering: Building Franchises

Germany's Schering AG is betting it can crack the US market using a franchise of smaller products, rather than relying on a single blockbuster. It reckons this strategy--which few have used before--is best suited to its size and strengths.
Medical Device Strategy
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