LVMH Moet Hennessy - Louis Vuitton
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What exactly is “clean beauty”? At Target and Sephora, it means phasing out many traditional preservatives, among other commonly used but “unwanted” ingredients, and getting prominent placement and the retailers’ “Clean” stamps of approval in return.
“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind,” according to a Coty/CoverGirl rep. The line is available now at Ulta.com, with a wider rollout planned for February 2019.
The firm remains in brand- and digital-building mode, but it’s seeing marked progress while looking forward to planned H2 innovations and the impact of its recently introduced Flesh line of “inclusive” color cosmetics. Opportunity beckons in China, where Revlon’s second-quarter sales grew 46%.
Controversy surrounding WEN Cleansing Conditioner has created a drag on QVC’s hair-care segment and US sales. Company leadership acknowledged customer complaints in recent presentations suggesting that “clearly, that business has pulled back pretty materially.”
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